By Bennett Bennett Endeavor Global Marketing, the cultural marketing agency within Endeavor, today announced the acquisition of UK-based sport and entertainment communications agency Clifford French. The 20-person staff has worked with a client roster that includes Electronic Arts, Puma, NFL, Carlsberg, San Miguel and William Hill. The new asset to the Endeavor group has now added PR, influencer marketing, digital, talent and sponsorship activation to the offerings the company currently provides. The staffers have joined Endeavor Global Marketing’s 700 employees worldwide, working on a group of brands that has included ABInBev, HSBC, Marriott, T-Mobile, USAA and Visa. Co-founders James Clifford and Read full story › Source: The Drum...
Read MoreBy Delilah Pollard Managing the reputation of a company or brand has long been one of the founding principles of public relations, highlighted in the case of Kevin Spacey and House of Cards. The trailer for the sixth season of the show has just dropped with Spacey’s key character being left off the star billing following a slew of sexual harassment allegations last year. House of Cards will now focus on Claire Underwood stepping into her newly appointed role as President of the United States, as the producers distance themselves from any trace of Spacey. The trailer, which aptly proclaims ‘Happy Independence day…to me’ Read full story › Source: The Drum...
Read MoreBy Chris Moody Do you know how the dinosaurs were doing the day before they got wiped out? They were flourishing. Mooching around eating ferns and each other, happy as Larry. To all intents and purposes everything was good. Then boom, it suddenly wasn’t. That’s the thing about seismic change. It happens at pace, you often don’t see it coming and the impact can be immense. It happened to the big beasts of the music industry, it happened to the film distributors via the double asteroid of Netflix and Amazon. And right now, the ad industry is looking up at the sky trying to work Read full story › Source: The Drum...
Read MoreBy John Glenday IBM is seeking $167m in compensation from Groupon, the e-commerce marketplace, over the alleged use of patented technology without authorisation. The case is being heard at a federal court in Delaware where the jury is being asked to consider whether they agree with IBM’s contention that Groupon had employed IBM’s e-commerce technology without paying a license fee. IBM contends that firms such as Amazon, Facebook and Alphabet are all said to make use of the same software, paying between $20 and $50m each for the right to do so but Groupon has challenged this analysis, arguing Read full story › Source: The Drum...
Read MoreBy Staff Writer From today (17 July), The Drum’s intermediary, The Recommended Agency Register (RAR) will become The Drum Recommends, a resource that will use the knowledge and insight of the publication and the reviews of brands to help source new business for agencies. The RAR will alter its name after more than 10 years in operation in order to closer align with its parent brand, The Drum, but it will continue to pair the best agencies with brands looking for a new partner. The Drum Recommends is an online platform created to help brands who want to find the best agency partner Read full story › Source: The Drum...
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