By Chris Moody

Do you know how the dinosaurs were doing the day before they got wiped out?

They were flourishing. Mooching around eating ferns and each other, happy as Larry. To all intents and purposes everything was good. Then boom, it suddenly wasn’t.

That’s the thing about seismic change. It happens at pace, you often don’t see it coming and the impact can be immense. It happened to the big beasts of the music industry, it happened to the film distributors via the double asteroid of Netflix and Amazon. And right now, the ad industry is looking up at the sky trying to work Read full story ›

Source: The Drum