By Taruka Srivastav Pizza brand Papa John’s has retracted founder John Schnatter’s image from logos and TV ads after he reportedly used a racial slur. As per a Forbes report, Schnatter used a racist term during a media training conference. Post that, Schnatter has stepped down as chairman and already issued a statement of apology acknowledging the use of “inappropriate and hurtful” language. Due to the incident, NFL ended its sponsorship deal with Papa John’s in February and MLB too ended its association. Meanwhile, New York Yankees in a statement said: “In response to the reprehensible remarks made by Papa John’s founder and owner, Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Vodafone’s XBlades Drone – the ‘Wingcopter XBR has set a new drone speed world record at the Goodwood Festival of Speed. The Wingcopter XBR, piloted by World Champion drone racing pilot, Luke Bannister, achieved a top speed average of 240.06 kilometres per hour. Vodafone earlier partnered with XBlades Racing and Wingcopter to create the Wingcopter XBR. The record for the fastest ground speed by a remote-controlled tilt-rotor aircraft was officially confirmed by Guinness World Records. Anne Sheehan, enterprise director at Vodafone UK said: “Setting a drone world record at The Goodwood Festival of Speed gives us a glimpse of what is to come Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Every city has a certain style, and for deli foods company Dietz & Watson, every city with a Major League Baseball team has an all-star hot dog style all its own, just in time for the All-Star break. ‘All-Star Dogs’ is a new campaign from Dietz & Watson in partnership with its agency of record, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P). They note that in the summer, baseball, hot dogs and family go together pretty perfectly. With “All-Star Dogs,” the deli brand has tapped into baseball fan frenzy by creating 30 custom hot dog flavors, one inspired by each Read full story › Source: The Drum...
Read MoreBy John Glenday New Yorkers are up in arms at the sight of a sexist billboard campaign in their midst after a bright pink advert sprouted in Times Square depicting a woman biting on a lollipop with the message ‘Girl, tell them to suck it’. Brainchild of Flat Tummy Co the Kim Kardashian endorsed exercise aims to encourage women to eat less for a perfect figure by reaching for their specialised tea, milkshakes and aforementioned lollipops instead of food whenever you feel hungry. These snacks and refreshments allegedly suppress appetite, with the firm boasting that it has signed up over 1.5m ‘babes’ to Read full story › Source: The Drum...
Read MoreBy Katie Deighton J Walter Thompson London’s visceral posters portraying country flags as the wounds of domestic abuse have been shared well beyond their media plan, shocking and educating the public on the link between football and violence in the home. But if it hadn’t been for the confidence of its creators, the work may not have been seen by anyone. ‘The Not-So-Beautiful Game’ is a true piece of proactive, reactionary work. Maya Halilovic, a creative at JWT, was flicking through tweets tagged with the World Cup hashtag during the earlier stages of the tournament when a piece of research caught her eye: Read full story › Source: The Drum...
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