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How JWT silenced World Cup chatter with the broken bodies of domestic violence victims

on Jul 13, 2018 | 0 comments

By Katie Deighton

france belgium

J Walter Thompson London’s visceral posters portraying country flags as the wounds of domestic abuse have been shared well beyond their media plan, shocking and educating the public on the link between football and violence in the home. But if it hadn’t been for the confidence of its creators, the work may not have been seen by anyone.

‘The Not-So-Beautiful Game’ is a true piece of proactive, reactionary work. Maya Halilovic, a creative at JWT, was flicking through tweets tagged with the World Cup hashtag during the earlier stages of the tournament when a piece of research caught her eye: Read full story ›

Source: The Drum