By Sam Bradley As the Edinburgh International Television Festival comes to a close, we collate what the great and good of the British television industry had to say at this year’s event. Zai Bennett, Sky UK Bennett, interviewed by Lauren Laverne, discussed the network’s drama and entertainment offerings. He said that Sky had enjoyed a strong 18 months and that it was backing up recent success by increasing budgets as much as 25% in the next year. “We have to give viewers something that’s worth what they’re paying,” he said. He went on to talk about the channel’s innovations in contextual programming, praising spin-off shows put Read full story › Source: The Drum...
Read MoreBy Katie Deighton The BBC has unveiled the trail launching the 16th series of Strictly Come Dancing: a Fred Astaire-inspired dance skit featuring a pair of fancy red heels and a set of brogues thrown out onto the street. The film opens on a rainy night outside a second-hand shop, where the brogues have been unceremoniously dumped. The scarlet shoes totter past – keeping dry under an umbrella – but retrace their steps on sight of the distressed brown lace-ups. The polished pair attempts to strike up a dance with impressive tap steps, yet the brogues haughtily turn away. Nevertheless, the red shoes persist Read full story › Source: The Drum...
Read MoreHow can Asia bounce back from a poor showing at Cannes 2018? Creatives share the blueprint for recovery
By Shawn Lim The low number of Cannes Lions that were awarded to campaigns in Asia Pacific in 2018 is a worrying sign and solutions are urgently needed to correct it, according to senior creative executives. Almost every APAC country brought home lesser Lions than they did in 2017, with Australia winning 56, India and Japan both winning 21, nine for China and only two for Singapore. With the likes of Thailand, Hong Kong and Pakistan performing admirably by winning more Lions than they did the previous year, APAC as a whole only won 174 Lions, compared to 293 in 2017. Discussing the issue Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Creating out of home (OOH) advertising that lands with consumers may seem challenging but according to WCRS’ director of technology and innovation, Dino Burbidge, it really is not. Yet he sees terrible examples all the time, which are habitually “campaign extension” billboards where advertisers are not embracing the location and behaviour of the audience, and just doing a quick copy/paste job from the latest campaign. “‘That’s how it’s always been done’ syndrome is the issue with a hint of ‘it’s cheaper that way’,” explained Burbidge. “Creative strategy and media strategy really need to meet for a coffee earlier in the Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien HP Inc. announced that Vikrant Batra will succeed Antonio Lucio as its chief marketing officer (CMO). HP also announced the promotion of Karen Kahn, chief communications officer and head of communications, corporate brand and events to the executive leadership team. Both Batra and Kahn will report to president and chief executive officer Dion Weisler. Lucio will depart HP on August 31 to take on the chief marketing role at Facebook. Batra was most recently global head of marketing for HP’s $19b Imaging and Printing group, and previously led marketing globally for the company’s $33b Personal Systems group. <div contenteditable="false" entity-bundle="gallery_item" Read full story › Source: The Drum...
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