Posts made in August, 2018

on Aug 20, 2018

By Danielle Long China’s online retail market is expected to hit $1.8tn in 2022, buoyed by local tech titans Alibaba and JD.com, according to a report by Forrester. The ‘E-commerce in China: Trends and Outlook for The Largest eCommerce Market in The World’ report, revealed the Chinese online retail market will be more than double the size of the US market, which will reach $713bn in 2022 and 10 times larger than Japan at $159bn. China’s e-commerce market will reach $1.1tn this year, making it the world’s first trillion-dollar e-commerce market. However, there is still plenty of room for growth with just 38% Read full story › Source: The Drum...

on Aug 20, 2018

By John Glenday Europe is launching a fresh crackdown on online terror propaganda by threatening some of the largest internet companies such as YouTube, Facebook and Twitter with the imposition of fresh fines should they fail to act. The European Commission detailed its toughened stance after determining that a voluntary approach of self-regulation was not achieving the desired results and will instead demand removal of terror-related content such as videos, text and audio by way of new regulations. A draft version of the new regulations won’t be published until next month but it is believed Read full story › Source: The Drum...

on Aug 18, 2018

By Taruka Srivastav Manchester United has unveiled an official mobile app powered by its digital transformation partner, HCL. The new app features exclusive content, including the United Now feed – which collates the latest news, polls, stats, videos and blogs about the club– and a live matchday experience, including line ups, up-to-the-second match updates, live blogging, player stats and score updates from rivals. The app will also provide exclusive content and behind-the-scenes player access. Manchester United’s group managing director, Richard Arnold said: “This app will allow our 659 million Manchester United followers to easily connect to the club they love, wherever they are in the world. Read full story › Source: The Drum...

on Aug 18, 2018

By Staff Writer Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast ‘Shiny New Object’ is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this latest installment, Rachel Falconer, head of Goldsmiths Digital Studios offers her thoughts on the impact blockchain will have on the marketing industry. Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features <a target=_blank href="https://www.thedrum.com/news/2018/07/02/the-glass-ceiling-industry-up-arms-shesays-launches-podcast-with-the-drum-studios" Read full story › Source: The Drum...

on Aug 18, 2018

By Taruka Srivastav Sony Pictures Networks (SPN) India has unveiled the #KoiKasarNahi (No stone will be left unturned) campaign for the 18th Asian Games to be held in Indonesia. As part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite . Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will have message of support that will be passed on to the participating Indian athletes. To feature on the virtual Fan Flame, fans will need to use hashtag #KoiKasaNahi on social media platforms. SPN will broadcast live Read full story › Source: The Drum...