Posts made in October, 2018

on Oct 29, 2018

By Frank Ye In a matter of days, Nestle acquired Starbucks’ packaged coffees and teas business around the world, and Coca Cola unapologetically bought Costa, at a hefty price of $5.1bn. While on this side of world big chain coffee brands are forming alliances with FMCG giants to battle each other, as well as against independent coffee makers, for an almost saturated market, China is witnessing its golden time for coffee consumption, which can be translated into the unmissable opportunity for coffee brands. According to Statista, the size of Chinese coffee market is worth $2 billion and in 2018 registered a 5.7% year-on-year growth. Read full story › Source: The Drum...

on Oct 29, 2018

By Andrew Blustein Budweiser is committed to advertising on football’s biggest stage, but the brand is making a conscious shift from “pure entertainment to more purposeful messaging,” according to a company marketing executive, Ricardo Marques. Celebrities such as Rihanna and Amy Schumer have already announced commercial boycotts for February’s Super Bowl, citing “deep inequality and endless racism” in the National Football League. Marques, AB InBev’s group vice president of marketing core and value brands, acknowledged the uneasiness surrounding the league, but said Budweiser will continue its tradition of advertising during the game. “We have a captive audience of people that would Read full story › Source: The Drum...

on Oct 29, 2018

By Taruka Srivastav Grey Group has acquired a majority stake in Indian digital marketing agency Autumn Worldwide to expand its footprints in India. The agency was founded in 2005 by Anusha Shetty and Abhay Rajankar as a brand consulting and advertising company and has since then expanded into a social media and digital agency. Shetty will continue to head the Autumn operations, while working closely with Nirvik Singh, Chairman & CEO for Grey Group Asia Pacific, Middle East, and Africa, to set the overall strategic digital growth plan for the region. Michael Houston, Worldwide CEO of Grey Group, said, “We are delighted to welcome Autumn Read full story › Source: The Drum...

on Oct 27, 2018

By Taruka Srivastav The Sun’s fantasy football game Dream Team has rolled out its eSports team called ‘Dream Team Gaming’. Dream Team Gaming features Akima ‘Fully’ Byron, Anthony ‘Guigsey’ McGuigan, Christopher ‘TheeBullock’ Bullock and Lee ‘ElTenTwelve’ Smith. The team made its debut yesterday at the Gfinity Elite Series held at Gfinity Arena in Fulham, where 10 teams are battling out for a top prize of £25,000. According to The Sun’s statement, the eSports industry is projected to be worth £2bn globally by 2023, with the UK audience expected to grow 7.5% year-on-year to reach eight million people by 2019. DTG Editor Talal Musa said: “Gaming Read full story › Source: The Drum...

on Oct 27, 2018

By Taruka Srivastav VLG Marketing has acquired the Atlanta startup Burner Rocket to expand its portfolio. The acquisition will enable VLG to offer its clients a direct mail experience. The Dallas-based digital marketing agency continues to focus on offerings that addresses shifts in business-to-business marketing strategies with the advent of account-based marketing (ABM) and account-based selling (ABS). SalesWise chief technical officer Jason Parekh said: “After seeing low efficacy of existing marketing technologies, we leveraged economies of scale allowing us to ship full-service cell phones to key accounts. “They open the box, we call the phone crazy idea but it performed phenomenally to get Read full story › Source: The Drum...