By John Glenday Pantene is encouraging Japanese women to let down their hair while job-hunting as part of a new campaign designed to stimulate discussion about the expectation of many employers for women to adopt the same hairstyle. ‘#Freedom in Job-Hunting’ was borne out of a survey of 1,000 university students by the Procter & Gamble owned haircare brand, which found that many are still being pressured into conformity. Japanese society is still bound by strict hairstyle rules and dress codes with many fearing to diverge from these standards in order to stave off being judged by their peers and the Read full story › Source: The Drum...
Read MoreBy John Glenday GoCompare is tackling consumer inertia in the energy market head-on with the launch of a new automatic switching service which will migrate customers to the best deals available as and when they become available. Weflip will be powered by GoCompares own Energylinx comparison platform, triggering a transfer to an alternative provider whenever savings can be made. For now, the service is limited solely to the energy market but it could be extended to the home phone and broadband market if it is a success. Matthew Crummack, chief executive officer of GoCompare.com group said: “We are excited by the launch of weflip Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav MotoAmerica has name Jeff Nasi as its senior vice president of marketing and sales to expand its sponsorship relations. Prior to this, Nasi worked as director of marketing for 4 Wheel Parts and as senior director, Enthusiast Media at Motor Trend Group, formerly The Enthusiast Network. He will be based out of MotoAmerica headquarters in Costa Mesa, California. MotoAmerica CFO Richard Varner said: “Jeff strongly believes in client advocacy and his reputation in the industry reflects it. We’re excited to have him on board to help expand our sponsorship relations as well as our content and marketing strategies. We’re looking forward to Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Bingo operator Buzz Bingo has rebranded to appeal to millennials. As part of its rebranding process, worth £40m, it has unveiled a campaign conceptualised by Isobel and Fat Lemon which highlights how Buzz Bingo has expanded throughout UK and players can now play in groups with their friends. Buzz Bingo has rebranded 103 clubs from Gala Leisure with plans to complete a final 19 clubs in February 2019. The campaign will run across TV, digital and social media until the end of this year. Paul Houlding, founder and creative executive at Isobel said: “This campaign was a beast of a challenge. We have Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Lockheed Martin, the aerospace, security and defense company, is looking for a few good engineers, and it has some of the nation’s top students trying to get inside a box to prove that they’re worthy of working in space. For Lockheed Martin, space is not a destination, nor a tourist attraction – space is a place to do. It’s an unlimited resource of untapped potential, and the company is developing the technology the world needs to unlock its possibilities. In this campaign, Lockheed Martin is looking for the brightest minds to help it unlock the universe. To go about finding the Read full story › Source: The Drum...
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