Bingo operator Buzz Bingo has rebranded to appeal to millennials.
As part of its rebranding process, worth £40m, it has unveiled a campaign conceptualised by Isobel and Fat Lemon which highlights how Buzz Bingo has expanded throughout UK and players can now play in groups with their friends.
Buzz Bingo has rebranded 103 clubs from Gala Leisure with plans to complete a final 19 clubs in February 2019.
The campaign will run across TV, digital and social media until the end of this year.
Paul Houlding, founder and creative executive at Isobel said: “This campaign was a beast of a challenge. We have Read full story ›
Source: The Drum
Industry News