By The Drum Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track. Below is Aivory Ann Gaw, one of those at the top of their field who work in the UK biz dev sector. Name: Aivory Ann Gaw Job Title: Director of business development Agency: AKQA What were your highlights of last year? 2018 has been a fantastic year for business development at AKQA, and it’s only half way. We’ve had several Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The United States Department of Justice has announced that it has taken action to pull down two major ad fraud rings, unveiling a 13-count indictment to charge criminal violations. The announcement said the indictments charge Aleksandr Zhukov, Boris Timokhin, Mikhail Andreev, Denis Avdeev, Dmitry Novikov, Sergey Ovsyannikov, Aleksandr Isaev and Yevgeniy Timchenko with criminal violations for being involved in the ad fraud, now called 3ve. The charges come after an industry task force, the workings of which has been detailed by Buzzfeed, handed over the details of what they started to suspect was a major ad fraud Read full story › Source: The Drum...
Read MoreBy Imogen Watson As social takes its rightful place at the ‘big’ table of digital marketing, it is also the time when vulnerabilities around social media and its manipulations are making headlines around the world. Are we entering an era of social media reckoning? The Drum Social Breakfast discussed these issues and more with industry experts. Recent statistics show that increasing numbers of brands are leveraging social media to engage with its consumers. Just this week, Marks and Spencer admitted it was funnelling more media budget into Instagram, where it’s been experimenting with Shopping and IGTV, in a bid to attract a Read full story › Source: The Drum...
Read MoreBy Danielle Gibson When we look back at 2018, it can certainly be seen as a year for brands taking a social stand in a bid to articulate their purpose and indeed why they even exist for their consumers. Brands such as Nike, Iceland, Lush and LadBible have all made their mark, by stepping up and taking the lead in effecting change. At The Drum Social Purpose Awards judging this year, the jury discussed why doing social good can mean good business, how campaigns can achieve more than just controversy, and how success of Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Just weeks after the appointment of a new global chief brand and beauty officer in the form of ex-Diaego marketer James Thompson, Avon is mapping out a plan tp “modernise” for the Instagram generation amid sluggish sales. Its secret weapon? A six-million strong army of sales representatives. “It’s an almost once in a career opportunity to be part of a business which is completely focused and dedicated to rejuvenating what is a well-known and iconic brand in its own right. We all know we want to do a makeover of it,” Thompson told The Drum, less than a week Read full story › Source: The Drum...
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