Posts made in November, 2018

on Nov 26, 2018

By The Drum Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track. Below is Sam Meade, one of those at the top of their field who work in the UK biz dev sector. Name: Sam Meade Job Title: business development director Agency: Upfront Business Development What were your highlights of last year? Helping one of my digital marketing agency clients win a “Dream” client, a financial services comparison website. They had Read full story › Source: The Drum...

on Nov 26, 2018

By Shawn Lim Channel NewsAsia, the 19-year-old television news channel owned by Singapore’s largest media organization Mediacorp, wants its audience to not only come to its platforms for current affairs but for lifestyle news as well. The news channel, which targets professionals, managers, executives and businessmen (PMEBs), launched CNA Lifestyle in September, a move which mirrors rival Singapore Press Holdings, which signed a licensing deal with Business Insider in July to operate the BI’s Singapore and Malaysia editions and complement its news with a ‘millennial-focused product for young working professionals’. CNA Lifestyle will be added to channelnewsasia.com, CNA’s digital Read full story › Source: The Drum...

on Nov 26, 2018

By Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to Cecilia Dominici, head of social media, news and content for Cancer Research UK and chair of the judges for The Drum’s Social Buzz Awards. What was your first ever job? I’m originally from Italy so I used to tutor people in Read full story › Source: The Drum...

on Nov 24, 2018

By Taruka Srivastav Dolce & Gabbana has released a video apology after being slammed for its new “DG Loves China” campaign in China, with critics calling the luxury brand out for triviallising the country’s centuries-old culture and depicting Chinese women in a a perceived racist way. Stefano Gabbana and co-founder Domenico Dolce in the video ask the people of China to forgive them for their mistake and said that it will never happen again, and that they will try to do better and respect Chinese culture in all respects. Both said: “Over the past few days we have thought very much with Read full story › Source: The Drum...

on Nov 24, 2018

By Taruka Srivastav Spanish confectionary brand Trapa has unveiled a documentary to reveal that it has removed palm oil from its new varieties and will remove it from all its products globally by 2019. The documentary titled ‘An Unrepeatable Photograph?’ created by FCB&FiRe Spain aims to raise awareness about the problem of deforestation caused by the “indiscriminate cultivation” and consumption of palm trees. As part of the campaign, the Trapa team shot travelled to the island of Borneo, Indonesia to shoot some pictures of the endangered forest and the team will go back again later to check if the picture can be repeated. Trapa Read full story › Source: The Drum...