By Danielle Long When M&C Saatchi closed its Hong Kong office in 2013, it was thought that the market was drying up. With client business shifting to Shanghai and Singapore, Hong Kong was being superseded and feeling the squeeze. However, five years later the independent agency is back teaming with high profile local creative Spencer Wong to relaunch the brand. M&C Saatchi’s Asia chief executive officer Richard Morewood tells The Drum the move was part of a growing reinvigoration of the Hong Kong market. “I wasn’t around when the decision to leave was made but I believe there was a feeling at the time that we Read full story › Source: The Drum...
Read MoreBy Katie Clift Drafting press content, maintaining distribution lists, disseminating releases with the click of a button… local PR can become an all-too-comfortable groove when you’re used to executing campaigns in your hometown. But what happens when your startup or small business starts to cross borders? What if you’ve decided to expand into an international market, launch a product overseas, or you’re receiving more public interest from afar? Well, things inevitably become a little trickier. Unlike local PR, a company’s approach to seeking global coverage can’t rely on ‘set-and-forget’ methods that have worked in the past. Public relations for startups and small Read full story › Source: The Drum...
Read MoreBy John Glenday Alphabet-owned Google has confirmed that it will increase the transparency of political adverts in time for upcoming elections to the European Parliament as the digital giant seeks to mend fences with politicians on the other side of the Atlantic. A new policy will be introduced requiring political advertisers to file an application for pre-vetting before they may book a political ad, minimising the risk of external states and actors being allowed to maliciously influence results. The measures follow a September pronouncement from the European Commission that it had secured concessions from Facebook and Google Read full story › Source: The Drum...
Read MoreBy The Drum Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track. Below is David Edwards, one of those at the top of their field who work in the UK biz dev sector. Name: David Edwards Job Title: head of new business Agency: Coley Porter Bell What were your highlights of last year? First and foremost, joining the vastly talented team at Coley Porter Bell. Then contributing to us smashing our new Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Google News has unveiled an Asia-Pacific Innovation Challenge to fund projects related to promoting quality journalism. The challenge will invite proposals for projects aimed at increasing revenue from readers, including subscriptions, membership programs, contributions and/or new digital products and services. The initiative is inviting projects all news organisations in Asia-Pacific. The applications will open on November 28 and the deadline to submit is January 9. An APAC town hall will further take place on December 11 at 3pm Singapore time for any questions related to the initiative. Kate Beddoe, head of news and publishing partnerships in a Read full story › Source: The Drum...
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