Posts made in November, 2018

on Nov 20, 2018

By Taruka Srivastav Imax entered India in 2001 with the opening of Carnival Cinemas Imax Wadala in Mumbai and since then the company has seen growth, with the Imax box office up 16% in the year to date. Imax further strengthened its presence by signing a three-picture deal with Yash Raj Films. The latest film ‘Thugs of Hindostan’, starring India’s top two actors Aamir Khan and Amitabh Bacchhan, was released earlier this month. The Drum spoke with Mark Welton, president, Imax Theatres to find out how the Imax brand leverage such big releases. He says, “Thugs of Hindostan marks our second partnership with Read full story › Source: The Drum...

on Nov 19, 2018

By The Drum Welcome to The Biz Dev 100, powered by The BD 100, which aims to recognize and celebrate important role played in the media and marketing industry by those who source and bring in new customers and keep the fortunes of businesses on track. Below is Kate Barker, one of those at the top of their field who work in the UK biz dev sector. Name: Kate Barker Job Title: business development director Agency: start What were your highlights of last year? When I started at 18 Feet & Rising at the beginning of 2017 (before joining start in April this year) we had a Read full story › Source: The Drum...

on Nov 19, 2018

By Stephen Lepitak The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week’s 10 Questions are answered by FCB chief executive, Carter Murray. What was your first ever job? My first ever job was cleaning boats. My first proper, steady job, however, was as an assistant account executive at Leo Burnett Chicago. Which industry buzzword annoys you most? “Guru” (as in “marketing guru”). Most people called gurus actually are not. And this Read full story › Source: The Drum...

on Nov 19, 2018

By Shawn Lim Digital telco Circles.Life has launched an AI-powered feature called Discover in its app to allow customers to explore interesting events happening around the city. According to the Singapore-based telco, the more Discover is used, the smarter it gets in recommending events that users are most likely to go to. This new feature, which is personalised based on the interests of individuals is available for everyone, including users who are not Circles.Life’s mobile customers. It is optimised for local events in Singapore, enabling users to explore trending events in the country, customises the event suggestions based on the users’ interests and allows users Read full story › Source: The Drum...

on Nov 17, 2018

By Kyle O'Brien It’s been a while since the world has heard from cyclist Lance Armstrong, after he was stripped of his Tour de France wins following a doping scandal. Now, Armstrong is riding back into a promotional role, playing himself in a fundraising campaign for Austin-based holistic health and wellness brand, Onnit. In the Black Friday spot, we see a cyclist ride on to empty carnival grounds. He walks up to a Zoltar automated fortune telling machine and we see that it is a now gray-templed Armstrong, still looking fit. The Zoltar machine says it will grant him a Read full story › Source: The Drum...