By Taruka Srivastav General Mills (GM) through an OOH campaign is calling on filmmakers, actors, agents, writers, producers, animators, tastemakers, dealmakers, movers and shakers to bring its mascots- Monster to life through a film. At the bottom of the billboard ad is the URL that directs interested movie makers to WorkWithTheMonsters.com. Through the website, Monster Cereals, GM is urging people to get in touch with them and submit movie pitches centered on those characters. Those will then be reviewed and pitches selected to make a movie. The website further states: “We want to work with you to bring great stories to life. From mythical fables Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Amazon chief executive officer Jeff Bezos in an all employees meeting has emphasized that “Amazon is not too big to fail.” According to CNBC, Bezos said: “In fact, I predict one day Amazon will fail. Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years.” He further said that one day Amazon will fail but their job is to delay it as long as possible. The news comes after the announcement that New York City and Northern Virginia are to share the spoils of a second Amazon headquarters Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav The Hong Kong Tourism Board (HKTB) has partnered with National Geographic to promote its annual Great Outdoors campaign. The campaign ‘One Place, Two Perspectives’ features 13 landscapes in the city and aims to highlight Hong Kong’s lesser known green side. It further encourages people to explore the city by going on nature trails. French photographer Matthieu Paley, Hongkonger Tugo Cheng and Trail runner Wyan Chow Pui-yan will lead the outdoor campaign.The campaign will include a guidebook, Your Guide to Hiking & Cycling in Hong Kong, photo gallery and collaborative content with insights from National Geographic photographers and trail experts. Anthony Read full story › Source: The Drum...
Read MoreBy Luca Mastrorocco When Alibaba started Singles’ Day ten years ago, the aim was modest: ensuring the survival of a business “few people knew”. It certainly exceeded expectations. Now the world’s biggest shopping festival, the event drives four times more revenue than Black Friday and Cyber Monday: generating US$1 billion in two minutes last year, and $30 billion in total. For brands, Singles’ Day — or Double 11 — has become an unmissable opportunity to drive huge sales. But the growth and scale of the shopping event also brings challenges. Since 2009, the number of foreign merchants involved has grown Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore’s Economic Development Board (EDB) has a unveiled a new global campaign to promote Singapore as a preferred location to start and grow a business. The campaign, which is named ‘Impossible SG’ and created by The Secret Little Agency (TSLA), is EDB’s first campaign based on the new SG nation brand that was launched last year. It wants to champion those who ‘love proving the world wrong’, a spin-off of the story of Singapore. It features real success stories of brands based in Singapore, like Singapore Airlines, Razer, One Championship, Grab and The Asian Scientist Magazine; and cameos Read full story › Source: The Drum...
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