By Natalie Gross We’ve just wrapped up our sixth Digital Day at BIMA. Thousands of students and more than 150 schools were paired with digital and tech agencies across the UK. For many of the young people taking part, they are leaving school today with their first glimpse into a digital industry they previously didn’t know existed. For anyone involved in the day, from students and teachers to agencies and our challenge partners – Vodafone, BBC Studios and the FA – you can’t fail to see the difference Digital Day makes. This is the day we see lightbulbs flicker on. The day students Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Food brand Spam has unveiled a musical campaign for Christmas featuring Filipino R&B singer Kyla. The campaign, conceptualised by BBDO Guerrero, is using karaoke to promote recipes and give cooking instructions as a way to stand out against the thousands of recipe videos online. The spot begins with Christmas song “All I Need This Noche Buena” and has Kyla singing out the recipe for Spam Paella. As part of the user-generated content (UGC) campaign, Spam asked consumers to suggest their own ingredients and the chosen ingredients were then featured in an original composition and performed by singers Ashley Gosiengfiao and Markki Stroem on Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Sir Martin Sorrel’s “new era” advertising network S4 Capital has reported its third quarter financial results, clocking revenue growth of almost 45% to €29.3m (£26.2m) and a gross profit boost of to 32% to €20.4m (£18.3m). The quarter was significant for the business as it was the period in which a reverse takeover of Derriston Capital allowed S4 Capital to trade on the stock exchange, while S4 Capital’s main trading business MediaMonks was also integrated during this period. MediaMonks’ performance was also highlighted in the report, with earnings before interest, tax depreciation and amortization Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Dentsu Aegis Network chief executive Jerry Buhlmann is to step down with Tim Andree set to combine his current responsibilities with those of the newly vacant role. Buhlmann, who has served as CEO for nine years, will step down on 31 December but continue as a special advisor, the company has said. Andree will take over the reigns while continuing as executive chairman of Dentsu Aegis Network, as well as being a member of the Board as executive vice president of Dentsu Inc. “After nine years as CEO of Dentsu Aegis Network and before that Aegis Group plc, Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Facebook has recruited Essence UK chief executive Nick Baughan to take up the post of director of agencies for the UK and Ireland. Reporting to Steve Hatch, vice president for Europe, Baughan will be responsible for relationships and revenue for Facebook’s agency partners across UK and Ireland. He has served as the chief executive of Essence in the UK since June 2017 following the merger of his previous agency Maxus with MEC to form Wavemaker. “Our business in the UK was built on our relationship with agencies and 11 years on agencies remain our most important partner. Our goal is Read full story › Source: The Drum...
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