By Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to Verizon Media’s UK managing director Anna Watkins. What was your first ever job? It would have been washing my dad’s car to earn my £1 pocket money each week. Smart man. Which industry buzzword annoys you most? Relatable. Who do you find most Read full story › Source: The Drum...
Read MoreBy Imogen Watson Exterion Media and Transport for London (TfL) have revealed Google, Netflix, O2, Disney and easyJet as the launch partners for their new digital ribbon screens. The brands will be among the first to feature on the 42-inch screens which span the length of tube escalator locations in King’s Cross St Pancras, Piccadilly Circus and Tottenham Court Road. The launch sees the screens carry campaigns for Disney’s Mary Poppins Returns, Netflix’s Bandersnatch, Google’s Pixel 3 mobile phone, as well as New Year’s ads for easyJet and O2, promoting their seasonal sales offers. The high-impact, HD screens are the first of their format Read full story › Source: The Drum...
Read MoreBy Julia Nightingale Reaching consumers and tailoring the message to where and when they want it, is the holy grail for marketers. And as consumers seek greater digital autonomy, The Drum in association with Tealium, a real-time customer data solutions company, will host an informative webinar to educate marketers about engaging consumers better. The webinar – titled ‘Seven key consumer views to increase omnichannel engagement’ – promises to teach marketers about consumers’ viewing habits, so that they know how to stand out from their competitors. By considering the behaviour of their consumers and questioning whether they prefer to remain loyal to brands they trust or Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart She’s aired her own acceptance speech, been slammed by Jamie Lee Curtis, sparked a debate about plastic bottles and hijacked The Late Late Show – what a week it’s been for the ‘Fiji Water Girl’, who has helped the brand generate more than a billion impressions across the likes of Twitter and Facebook. Wearing a dress in the advertiser’s distinct ocean blue hues, Toronto-based model Kelleth Cuthbert (AKA #FijiWaterGirl) became the viral breakout star of the Golden Globes on Sunday (6 January). As ubiquitous as she was bold on the red carpet ahead of the prestigious annual awards ceremony, she Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Alibaba has formalised its digital transformation offering with the launch of A100, a partnership program that promises to be a ‘one-stop’ shop for brands hoping to future proof around digital. The A100 program will sit on top of what Alibaba is calling the ‘Alibaba Operating System’, the amalgamation of its technology services, such as sales, logistics, supply chain optimization, payments, and marketing. Both A100 and the Alibaba Operating System were launched at a conference in Hangzhou today. Alibaba says its Operating System and the A100 program as the results of years developing its ‘New Retail’ Read full story › Source: The Drum...
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