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Fiji marketing boss on how the Golden Globes ‘Water Girl’ accidentally stole the show

on Jan 11, 2019 | 0 comments

By Rebecca Stewart


She’s aired her own acceptance speech, been slammed by Jamie Lee Curtis, sparked a debate about plastic bottles and hijacked The Late Late Show – what a week it’s been for the ‘Fiji Water Girl’, who has helped the brand generate more than a billion impressions across the likes of Twitter and Facebook.

Wearing a dress in the advertiser’s distinct ocean blue hues, Toronto-based model Kelleth Cuthbert (AKA #FijiWaterGirl) became the viral breakout star of the Golden Globes on Sunday (6 January).

As ubiquitous as she was bold on the red carpet ahead of the prestigious annual awards ceremony, she Read full story ›

Source: The Drum