Exterion Media and Transport for London (TfL) have revealed Google, Netflix, O2, Disney and easyJet as the launch partners for their new digital ribbon screens.
The brands will be among the first to feature on the 42-inch screens which span the length of tube escalator locations in King’s Cross St Pancras, Piccadilly Circus and Tottenham Court Road.
The launch sees the screens carry campaigns for Disney’s Mary Poppins Returns, Netflix’s Bandersnatch, Google’s Pixel 3 mobile phone, as well as New Year’s ads for easyJet and O2, promoting their seasonal sales offers.
The high-impact, HD screens are the first of their format Read full story ›
Source: The Drum