Posts made in January, 2019

on Jan 11, 2019

By Jeremy Chew In 2018, we saw the fiercest battles among the top e-commerce players in the region. This was evident as we saw increased investment in online and offline marketing initiatives from e-commerce players. One of them was Lazada, who organised an extravagant Singles’ Day offline show in Malaysia, Thailand, and Vietnam and broadcasted it more than 5 million viewers. Similarly, top players such as Tokopedia, Shopee, Tiki and others each initiated big promotional campaigns during vital sale periods for Singles’ Day, Hari Raya Aidilftri, Lunar New Year, and 12.12 Sale in a bid to become the biggest Read full story › Source: The Drum...

on Jan 10, 2019

By Shawn Lim Tencent has announced it is planning to launch its voice assistant Xiaowei in WeChat, as well as introduce more advertising formats and increase inventory available on the platform. Voice assistants like Amazon’s Alexa, Google Home, and Apple’s Siri have become a staple for consumers around the world, but in China, the technology is still nascent as the tech giants like Tencent, Alibaba and Baidu sell smart speakers as standalone, while Alexa and Home are not available. Integrating Xiaowei into WeChat, which has a billion users worldwide, will allow users more options to share their social life to cashless Read full story › Source: The Drum...

on Jan 10, 2019

By Ian Burrell After a surge in Christmas sales of smart speakers, Amazon’s virtual assistant Alexa is now answerable to 100 million owners, while the rival voice-activated Google Assistant will be on a staggering 1 billion devices by the end of January. Undeniably, a new media platform has arrived, offering content owners the chance to reach audiences in ways not previously imagined. Where news is concerned, two Irish millennial entrepreneurs have put themselves in pole position to capitalise on this audio revolution. Noa (which stands for ‘News Over Audio’) has signed The New York Times and The Economist to its already impressive roster of Read full story › Source: The Drum...

on Jan 10, 2019

By Shawn Lim One of South East Asia’s major e-commerce players will only turn five in 2020, but it believes it has surpassed its more established rivals to become a major marketplace in the region through its unique marketing approach. When it was formed in 2015, Shopee initially found the going tough against the likes of Tokopedia, which turns nine this year, as well as Lazada and Zalora, who are both seven this year. Lazada and Tokopedia had the financial muscle as well, after investments from Chinese’ e-commerce giant Alibaba and SoftBank. To play catch up, Shopee’s parent Sea Group, invested Read full story › Source: The Drum...

on Jan 9, 2019

By Marcus D’Souza For the past decade, it’s safe to say that marketers have not only known the importance of rich data but have also assiduously worked to collect it. Logically then, they should be able to nail their customer offerings all the time. But that is not the case. And for many marketers, the goldmine of data that they find themselves sitting on has shifted from a precious resource to a weighty millstone. And with this overwhelming quantity of data on their hands, what are marketers doing by and large? They’re falling back onto tried and tested metrics like clicks, conversions Read full story › Source: The Drum...