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Voice assistants, new ad formats & more inventory for advertisers: Tencent unveils improved WeChat

on Jan 10, 2019 | 0 comments

By Shawn Lim

Tencent has announced it is planning to launch its voice assistant Xiaowei in WeChat, as well as introduce more advertising formats and increase inventory available on the platform.

Voice assistants like Amazon’s Alexa, Google Home, and Apple’s Siri have become a staple for consumers around the world, but in China, the technology is still nascent as the tech giants like Tencent, Alibaba and Baidu sell smart speakers as standalone, while Alexa and Home are not available.

Integrating Xiaowei into WeChat, which has a billion users worldwide, will allow users more options to share their social life to cashless Read full story ›

Source: The Drum