By Charlotte McEleny Skittles has taken a subversive view on the Chinese New Year tradition of the reunion dinner, encouraging young Chinese people to be honest and speak up to their relatives. Traditionally families come together to celebrate the start of Chinese New Year by reuniting, and with many families living apart, it can be the first time they’ve caught up in a long time. Skittles believes this results in a series of embarrassing and probing questions for the younger family members. The online video stars Yibo Wang, a celebrity that Skittles says enjoys dancing and candy, who plays the part Read full story › Source: The Drum...
Read MoreBy Tim Irwin Creative agencies are being turned upside down and shaken by the ankles. We’re witnessing the transformation of legacy models: inherited rules are being rewritten, the big idea has become lots of little ones – individual conversations on mobiles and desktops. What makes a brand is now more than what is shown on TV, heard on the radio or eyed in a magazine. Brands need to be everywhere; brought to life through millions of individual interactions every day. Despite clients realising the potential that digital creative has, creative agencies still resist. But why? It’s no secret that the last few years have been demanding Read full story › Source: The Drum...
Read MoreAgency to MBE: how Bulldog co-founder Simon Duffy’s thirst for adventure led to a quest of entrepreneurship
By Benjamin Roberts This week Roberts speaks to Simon Duffy, co-founder of Bulldog Skincare for Men, on his career, journey and challenges in building a fast growth, award-winning skincare brand for men. Simon Duffy, born and raised in England, was following a traditional pattern in one’s career. He left school, did a graduate internship at Arthur Andersen (then one of the “big five” accounting firms), went to university and studied Modern History. One of his terms was spent at Dartmouth College in the US, where his eyes were opened to a new world of excitement, exploration and curiosity. Upon completion of Read full story › Source: The Drum...
Read MoreBy Shawn Lim An integrated eSports complex called Cyber Games Arena (CGA) has opened in Hong Kong. The 25,000 sq ft facility cost HK$30 million ($3.8m) to build and aims to turn the city into a regional eSports hub for young talent in the industry as it grows. The two-storey building consists of training facilities, a competition arena for up to 80 gamers, television broadcasts, online streaming platforms and a retail area. It hopes to attract 1.2m visitors and hold more than 100 local and overseas eSports competitions annually. The Hong Kong government has also strengthened its support for the eSports industry by allocating Read full story › Source: The Drum...
Read MoreIn the latest interview in The Token Man series, Pip Jamieson, founder and chief executive of The Dots, interviews Direct Line Group marketing director Mark Evans about gender equality in the workplace – and how to encourage more of it. Pip Jamieson: This is all about getting more amazing men like you involved in the gender equality discussion. Tell me what you understand about the Token Man initiative, and why you wanted to be involved. Mark Evans: My involvement in Token Man came off the back of Creative Equals’ Neurodiversity Conference last year, which was a fantastic day with inspirational Read full story › Source: The Drum...
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