By John Glenday Acquisition of the Express & Star stable by Reach has provided a double-digit fillip for the publisher after its revenues surged 16.2% to £723.9m – masking a like-for-like fall of 6.6% when the outsize impact of the acquisition is stripped out. Over the course of 2018 Reach saw its adjusted operating profits beat analyst expectations, rising 16.8% to £145.6m while the pension deficit closed slightly, falling by £29m to £348.6m. Not all figures seem to be moving in the right direction however with Reach recording a statutory operating loss of £107.6m on account of a non-cash impairment charge Read full story › Source: The Drum...
Read MoreBy Shawn Lim Plano has released a campaign to highlight how excessive device usage can increase the risk of short-sightedness, which is also known as myopia. The campaign, called #SeePastTheScreen, is created by IPG Mediabrands for the parental control app, as part of the Interpublic-owned agency’s corporate social responsibility activities. The campaign wants to use the ‘square eyes’ parable, which refers to how one can go ‘squared-eye’ when watching too much television, to drive home the message that excessive device usage has been scientifically linked to myopia. Singapore is known as ‘the myopia capital of the world’, as typically eight out of 10 children in Singapore Read full story › Source: The Drum...
Read MoreBy Danielle Long CarDekho.com, India’s leading buying and selling automotive site, has launched a Bollywood-inspired campaign to help customers find the right car for them. The campaign, created by Leo Burnett India, consists of five films, each of which focuses on a different life stage that leads to buying a car buying such as career success or marriage. The films fit together like a Bollywood musical and we follow the protagonist as he receives car advice from family and friends, however, in the end, he follows his own needs to select his car with the help of CarDekho.com. The campaign is the first by Leo Burnett Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Some of cinema’s best movies might have been greatly altered had the lead characters been able to access Google Assistant and internet-enabled devices. For the Oscars, Google is reimagining those scenes as if the characters from 2001: A Space Odyssey, Lady Bird and Jerry Maguire were able to simply ask Google. On the night dedicated to celebrating the best films of the last year, the search giant is paying homage to some of the top classics over the last few decades by transporting the characters into modern times with a little help from the Google Assistant. The ad opens with Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to the chief business officer of Copa90, James Kirkham. What was your first ever job? Working in a music shop, pretending I knew about guitars. First real job in this industry was junior designer at Zinc, a new media agency in 1999 on Charlotte St. Which Read full story › Source: The Drum...
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