CarDekho.com, India’s leading buying and selling automotive site, has launched a Bollywood-inspired campaign to help customers find the right car for them.
The campaign, created by Leo Burnett India, consists of five films, each of which focuses on a different life stage that leads to buying a car buying such as career success or marriage.
The films fit together like a Bollywood musical and we follow the protagonist as he receives car advice from family and friends, however, in the end, he follows his own needs to select his car with the help of CarDekho.com.
The campaign is the first by Leo Burnett Read full story ›
Source: The Drum
Industry News