Posts made in March, 2019

on Mar 27, 2019

By Charlotte McEleny Facebook has launched a set of tools specifically for Indian users, with the aim of boosting engagement with voters ahead of the elections. Facebook has announced a new video feature called ‘Candidate Connect’ which will let people see 20-second videos from candidates in their constituencies. The content of the videos is based off questions that arose from consumer research, according to the Economic Times. The second feature is a ‘Share You Voted’ tool, which will help people find polling station information and allow people to celebrate making their voice heard. The moves come Read full story › Source: The Drum...

on Mar 27, 2019

By Rebecca Stewart The Drum speaks exclusively with the World Federation of Advertisers’ new president Raja Rajamannar in the latest issue of the magazine. The Mastercard marketer discusses how brands can balance the local with the international, attune themselves with different cultures and nurture marketing talent. When Mastercard dropped its name from its intersecting circles logo earlier this year in an act of “digital simplicity”, the business not only proved its confidence in the ubiquity of its brand, it also gave others a lesson in taking a truly global approach. Fast forward (almost) three months and chief marketing officer Raja Rajamannar says the move Read full story › Source: The Drum...

on Mar 26, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting RH Partners who created a national fundraising campaign in partnership with Aston Martin for RAF Benevolent Fund. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. The RAF Benevolent Read full story › Source: The Drum...

on Mar 26, 2019

By Roland Storti The battle has only just begun for technology pioneers updating 20th Century approaches to media, says Roland Storti. Digital advertising is growing fast. Faster than any other channel. In 2019 it’s forecast to peak at 12%, reaching US$254 billion globally. According to the same Dentsu Aegis Network report, the total global ad spend will reach US$625 billion, with Asia-Pacific leading the growth at 4.5%. Yet for all of the talk of its demise, this will be the first year digital ad spend tops that of TV in the US. However, it still commands 34.5% of Read full story › Source: The Drum...

on Mar 26, 2019

By Shawn Lim Vogue’s strong editorial voice and integrity will help the title survive in Hong Kong’s well-established luxury fashion media market, says Karina Dobrotvorskaya, the executive director of editorial development at Condé Nast International. Launched at the start of March 2019, Vogue Hong Kong (HK) is the 25th edition of the title and is led by Peter Wong as editorial director and Desiree Au as publisher. “The main point of difference for Vogue is editorial excellence and unique talent. Vogue always maintains a balance between local and international content,” Dobrotvorskaya explains to The Drum. “We work with world-renowned photographers, supermodels and we don’t Read full story › Source: The Drum...