Posts made in March, 2019

on Mar 25, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Fireworx who helped increase enquiries and applications for Christ’s Hospital School. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. For over 460 years Christ’s Hospital has been unique Read full story › Source: The Drum...

on Mar 25, 2019

By Saurabh Parmar The overriding belief in marketing seems to be that digital and technology will completely take over marketing and advertising, that consumers will exist only online and other mediums will die. And in the popular view, the changes in the industry seem to support that. At the end of last year, Wunderman merged with JWT. A few months prior to that WPP merged digital agency VML with Y&R. A number of people seemed to believe this is akin to a takeover by the digital agencies of their older counterparts. That’s the myth of the ‘digital-first’ jargon which Read full story › Source: The Drum...

on Mar 23, 2019

By Mira Kaddoura The advertising industry has gotten the memo on the “boys’ club” problem. All the scandals and public pressure from last year have seemingly lit a fire under us all. But is all the talk about diversity just, well, talk? During last year’s Advertising Week NYC, 24 sessions focused on diversity, yet research shows that nearly 90% of creative directors industry-wide are men, pitches are more likely to be staffed by men, and women are more likely to be assigned to gender-stereotypical briefs. In 2018, Cannes explicitly targeted “being inclusive and embracing equality and diversity,” yet the number of Lions winners Read full story › Source: The Drum...

on Mar 22, 2019

By Andrew Blustein Shaquille O’Neal is at it again: the NBA Hall of Famer-turned-businessman is now a brand ambassador for Papa John’s. He’ll also join the pizza franchise’s board of directors and invest in nine Atlanta restaurants. The four-time NBA champion joins a pizza chain that is continuing to rehabilitate its image after ousting its founder, chief executive officer and original brand ambassador, ‘Papa’ John Schnatter, for racially insensative comments. The company rebranded after slumping sales and completely retooled its agency roster, naming Havas Media the integrated media agency of record in October. O’Neal has game in the franchise sector: he owns a Krispy Read full story › Source: The Drum...

on Mar 22, 2019

By Shawn Lim Singaporeans love eSports and spend a total of 7.44 hours each week playing video games, the highest in the Asia Pacific. This is according to the latest ‘State of Online Gaming’ report on worldwide consumers’ gaming behaviors and expectations from Limelight Networks, which also found Singaporeans play consecutively for an average of 1.56 hours, the longest duration in the world. Singaporean gamers enjoy watching people play on YouTube and Twitch, as the report found more than 66% of gamers watched others play online each week, with almost 10% watching for more than seven hours. That means Singaporeans Read full story › Source: The Drum...