By Andrew Blustein

Shaquille O’Neal is at it again: the NBA Hall of Famer-turned-businessman is now a brand ambassador for Papa John’s.

He’ll also join the pizza franchise’s board of directors and invest in nine Atlanta restaurants.

The four-time NBA champion joins a pizza chain that is continuing to rehabilitate its image after ousting its founder, chief executive officer and original brand ambassador, ‘Papa’ John Schnatter, for racially insensative comments.

The company rebranded after slumping sales and completely retooled its agency roster, naming Havas Media the integrated media agency of record in October.

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Source: The Drum