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Brands, it’s time to stop passing the buck on diversity

on Mar 23, 2019 | 0 comments

By Mira Kaddoura

The advertising industry has gotten the memo on the “boys’ club” problem. All the scandals and public pressure from last year have seemingly lit a fire under us all. But is all the talk about diversity just, well, talk?

During last year’s Advertising Week NYC, 24 sessions focused on diversity, yet research shows that nearly 90% of creative directors industry-wide are men, pitches are more likely to be staffed by men, and women are more likely to be assigned to gender-stereotypical briefs.

In 2018, Cannes explicitly targeted “being inclusive and embracing equality and diversity,” yet the number of Lions winners Read full story ›

Source: The Drum