By The Drum Recommends The Drum Recommends: Commended is highlighting Mechanised who helped design, build and launch an ecommerce website for Beautiful bambino. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Beautiful Bambino started life on the Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Welcome to The Drum’s Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more, click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. <div contenteditable="false" Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Many people wait until they’re actually buying a car before they think about getting a car insurance quote, but Liberty Mutual Insurance is getting in people’s heads – and noses – before they shop. With smell being the sense most closely connected with memory formation, the insurance company is banking on its scented ad to jog people’s memories when considering auto insurance. Goodby Silverstein & Partners created a bright yellow ad scented with new car smell for the company hoping that as people test-drive and buy cars, the smell of new car will trigger subconscious memories about the Liberty Mutual Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook is taking further steps to put its house in order by launching legal action against a New Zealand firm and three individuals who reportedly profited from selling fake likes, followers and views on Instagram. The social media giant accuses the defendants of constructing a network of businesses and websites dedicated to the scam, undermining the credibility of one of Facebook’s core products in the process. In a blog post confirming court action Jessica Romero, director of platform enforcement and litigation at Facebook, wrote: “By filing the lawsuit, we are sending a message that this kind Read full story › Source: The Drum...
Read MoreBy Danielle Long Alibaba’s Taobao has again appeared on the U.S. Trade Representative (USTR) notorious markets list despite its attempts to clamp down on counterfeit products. It is the third year in a row the e-commerce giant has made the list, which cited “serious concerns” about the online marketplace’s responsiveness to counterfeit claims. The report stated: “Although Alibaba has taken some steps to curb the offer and sale of infringing products, right holders, particularly SMEs, continue to report high volumes of infringing products and problems with using takedown procedures.” “Serious concerns remain about Alibaba’s responsiveness to SMEs, who continue to express concerns Read full story › Source: The Drum...
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