Posts made in April, 2019

on Apr 22, 2019

By Jennifer Faull McDonald’s has released as ad in India encouraging voters not the take their rights for granted as the lengthy election process continues. India’s general elections began in early April and will continue for another four weeks. Some 900 million Indians are eligible to vote, but 280 million opted not to vote in the last elections. McDonald’s campaign has sought to encourage those that might not vote to reconsider with an ad that shows McDonald’s employees serving customers orders of their own choice rather than what they had asked for. “We often take our right to choose for granted. But how does it feel if Read full story › Source: The Drum...

on Apr 22, 2019

By Danielle Long Walmart plans to open 40 of its high-end membership Sam’s Club stores in China by 2020 as it continues to expand its retail footprint. The US retail giant currently operates 23 Sam’s Club stores across 19 Chinese cities and boasts around two million members. The stores, which offer quality fresh produce and membership products for customers, have been growing steadily since launching in 1996. The Sam’s Club stores are part of Walmart’s China business, which also includes hypermarkets and compact ‘community-based’ small supermarket businesses. Walmart also operates an online grocery delivery business JD Daojia, through a partnership with JD.com, as well Read full story › Source: The Drum...

on Apr 22, 2019

By Jennifer Faull Online marketplace Carousell has appointed 72andSunny Singapore to its creative accounts following a competitive pitch. The seven year-old start-up competes with the likes of Gumtree and Shopee and is valued at over US$550m following a recent $56m fundraising deal with Napster’s OLX Group. Part of that deal saw it acquire operations in the Philippines, which is now its seventh largest market alongside Singapore, Hong Kong, Taiwan, Indonesia, Malaysia and Australia. At the time of the deal its founder said its focus was bringing Hong Kong and Singapore towards “immense profitability” in the next three years as it mapped out its growth Read full story › Source: The Drum...

on Apr 19, 2019

By Katie Deighton The gradual process of decriminalization of cannabis and cannabidiol (CBD) products across the world has given rise to a highly regulated yet booming new industry – one that needs the creative branding skills of marketers more than most. This 4/20, The Drum speaks to three industry execs forging new ground as CMOs, media moguls and designers in this blazed new world. Loading… Marji Chimes is the chief marketing officer of Coda Signature, a manufacturer of premium cannabis-infused edibles, topicals and concentrates distributed in Colorado (it plans to launch a California operation in June). Read full story › Source: The Drum...

on Apr 19, 2019

By Kyle O'Brien Sherwin-Williams is a paint company that prides itself on having one of the widest selections of colors on the planet, but a new experiment shows that they could expand that color selection through the power of thought. A new campaign by Wunderman Minneapolis for Sherwin-Williams Coil Coatings, titled ‘Thinking in Color,” is the first user-generated content color spectrum ever created. It’s an immersive experience that aims to inspire creativity by actually visualizing the colors a person’s mind creates, according to the company. Sherwin-Williams says it is obsessed with color and innovation. ‘Thinking in Color’ is the first-ever opportunity to actually experience Read full story › Source: The Drum...