Posts made in April, 2019

on Apr 19, 2019

By Kyle O'Brien Anyone who has lived through a gasoline crisis knows how taxing it can be on pocketbooks and nerves. In Brazil, a spike in the price of diesel fuel caused a national truck strike in protest, which bled over into consumer territory due to distribution issues, causing painful lines and rising costs. Brazilian cycling company Caloi offered the bicycle as a unique, low-carbon mobility solution, and it put the cost savings of bike transportation out for all to see — right in front of gas stations. ‘Liters,’ an ad campaign created by Tribal Worldwide‘s São Paulo office, found a way to Read full story › Source: The Drum...

on Apr 19, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Mechanised agency who helped develop an eCommerce Website for an Award Winning Independent Retailer. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Magpies Nest is an award-winning Read full story › Source: The Drum...

on Apr 19, 2019

By Emily Porter Salmon The fat hit the fryer with Burger King this week, when it launched an Instagram campaign for its new ‘Vietnamese-style’ Burger in New Zealand. The campaign, which featured white actors attempting to eat a burger while using chopsticks incorrectly, was quickly removed by the fast food giant, after social media users from a diverse range of East Asian backgrounds pointed out that it was racist and offensive. It’s not the first time we’ve seen huge brands use chopsticks as a semiotic signifier for ‘East-Asianness’. Last November, Dolce and Gabanna released a series of ads depicting an Asian model in a Read full story › Source: The Drum...

on Apr 19, 2019

By Kyle O'Brien Thailand is a top global tourist destination, but it has recently entered a severe pollution crisis, especially in Chiang Mai, Thailand’s second largest city and the north’s main tourist hub. To call attention to the problem, a dirty ‘souvenir’ has been created. Just as Switzerland sells fresh air in a can, small local businesses at the heart of Chiang Mai’s tourist district got together to create the ‘Pollution Souvenir’ – canned air with a label indicating the levels of PM2.5 pollutants collected each day. It aims to act as both an apology and a call for help for a Read full story › Source: The Drum...

on Apr 18, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Orchard Media & Events Group Ltd who planned and successfully executed the FA Wales Homecoming event. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. “The homecoming Read full story › Source: The Drum...