Posts made in May, 2019

on May 10, 2019

By Shawn Lim Cathay Pacific has unveiled a new tagline as part of its rebranding, which aims to show its commitment to put customers first by focusing on their experience with the airline. Called ‘Move Beyond’ and created by Publicis Groupe agencies in Hong Kong like Leo Burnett, Digitas, Publicis Media, MSL, and experiential marketing consultancy, Luminous, the airline hopes to encourage its customers to step out of their comfort zones. The campaign film, which was directed by Jake Scott, son of Ridley Scott, features Hong Kong’s cycling world champion Sarah Lee preparing for her next big race, the Hong Kong band Supper Moment Read full story › Source: The Drum...

on May 10, 2019

By John Glenday Clean.io, a start-up ad firm dedicated to eradicating malicious ads, has secured $2.5m in seed funding from Real Ventures to help it do just that. Dovetailing with a rebrand from Clean Creative, the cash injection will further measures to develop more effective measures to deal with the malware, after observing that advertiser blacklists and JavaScript scanning were becoming increasingly ineffective. Founded by digital ad veteran Seth Demsey, who became disillusioned by some of the more questionable practices employed by the industry while working for Microsoft, Google and AOL, his company has pledged to close the door to abuse. Demsey Read full story › Source: The Drum...

on May 10, 2019

By Michael Karg The digital and data revolutions have empowered us to consume the content we want on our terms. We can dictate when we want it, where we want it, and the devices we choose to consume it on. Yet despite the always-on digital media ecosystem, and the vast amount of content available, consumers are not suffering from a crisis of attention or information overload. Far from it. Instead, we’re finding great-quality movies, mini-series, and music, and binging on the content that engages us. The consumers are in control, and these new rules of attention apply equally to commercial communication. Consumers Read full story › Source: The Drum...

on May 9, 2019

By Kerry Meakins When it comes to the talent driving agency growth in the UK, the business development community has historically lacked the recognition and representation it deserves. That all changed last year with the successful launch of The BD100 – an annual list highlighting the best creative agency business developers in the UK and published in association with The Drum. And it’s back for 2019! Founded by Jody Osman (managing director of Upfront BD) and Richard McHardy (founder of The McHardy Collective), the ambition is to shine a light on the business development community, to highlight the great work of the Read full story › Source: The Drum...

on May 9, 2019

By John Glenday Facebook has had a change of heart on cryptocurrency advertisements. After it partially reversed a prior ban, it is now gearing up efforts to capitalise on Blockchain technology for its own ends. The modulated policy will allow businesses operating in the cryptocurrency sphere to promote their work directly on Facebook’s social channels, despite prior fears that this could open a backdoor for scammers seeking access to its audiences. From January 2018 all ads promoting cryptocurrencies and initial coin offerings were blocked by the platform in response to these concerns, although this was partially undone in June Read full story › Source: The Drum...