Posts made in May, 2019

on May 9, 2019

By Luke Randall YouTube has just announced that its upcoming original series and specials, such as new seasons of Cobra Kai and Kevin Hart: What the Fit, will be available to watch free and supported by ads, rather than on the paywall-blocked YouTube Premium subscription. There’s little doubt that YouTube has firmly cemented its place as the king of providing short-form video content, but this offer is a gamble. It suggests that either it’s leveraging that fact, or, more likely, that YouTube Premium has not been the rousing success the channel might have hoped and it’s admitting defeat. The idea that YouTube Read full story › Source: The Drum...

on May 8, 2019

By John Glenday Facebook is switching its focus from advertising big spenders to small and medium-scale enterprises (SMEs) with the launch of a suite of new ad tools designed to help them with tasks such as video editing, optimising ads and booking appointments. Fresh from its annual F8 developer conference, Facebook is on a mission to embrace brands seeking to amplify their ad spend via the social giant by offering a helping hand to those who might not have the digital nous to get their ideas off the ground on Instagram, Messenger and Facebook itself. Thus far Facebook has Read full story › Source: The Drum...

on May 8, 2019

By John Glenday An extended period of political and economic uncertainty has taken their toll on ITV’s projected ad revenue for 2019, with the broadcaster predicting total advertising revenue of just £417m for the year – down from £448m a year earlier. This 7% shortfall weighed on total revenues which are projected to fall from 908m in 2018 to just £874m this year with a 1% rise in ITV Studios and a 22% increase in VOD failing to offset the decline in spot advertising. In a trading update ahead of an annual general meeting later this morning the network sought to apportion blame Read full story › Source: The Drum...

on May 8, 2019

By Danielle Gibson A leap into the unknown is what true creativity needs. All creatives will tell you that. Unpredictable, risky, raw – this is what creativity at its best looks like. Or does it? At a time when advertising is being mapped, measured and analysed, there is a role for data, tech, and tools in this conversation. In this challenging period in our industry, and in our world — do we need to remind ourselves of some of the rules of advertising and not just depend on the power of raw creativity? The Drum associate editor Sonoo Singh moderated a round table Read full story › Source: The Drum...

on May 7, 2019

By Danielle Long As Australia prepares for the upcoming federal election, Greenpeace Australia Pacific has launched a powerful film highlighting the country’s climate emergency. The ‘Change is Coming’ campaign features the extreme weather and environmental impacts that Australians are already experiencing such as bushfires, heatwaves, droughts and flooding. The emotive ad, which was created by HelloFuture.TV, aims to highlight the relationship between Australia’s coal industry and climate change and ensure environmental policy remains a central issue in the federal election. The campaign is part of a broader strategy by Greenpeace which aims to promote a coal-free future for Australia and a focus on clean renewable energy. David Read full story › Source: The Drum...