By Kyle O'Brien Global music streaming service Deezer has updated its app with a new look and feel that makes it easier for users to navigate the company’s diverse audio content library. The app has been revamped to have more space, less text and dedicated visual treatments for playlists and channels. Deezer‘s new player also matches its background color to the cover art of the current track for a more personalized user experience. By providing a light and functional interface, Deezer stated in a release it wants to become the soundtrack to its users’ lives and to help music listeners become music lovers. Read full story › Source: The Drum...
Read MoreBy Danielle Long Aussies are being encouraged to quit sugary soft drinks and drink non-alcoholic beer in a national campaign from Carlton & United Breweries. The ad sees two work colleagues meet for lunch with one enjoying a chicken salad and a Carlton Zero, while the other has a sandwich with a soft drink. As the second man pours the soft drink it turns into a stream of sugar and cracks the table. The ad boasts the drink contains ten times less sugar than a regular soft drink. CUB is looking to leverage the popularity of non-alcoholic beer, which has seen 13-fold growth in sales Read full story › Source: The Drum...
Read MoreBy The Drum Recommends The Drum Recommends: Commended is highlighting Gro Marketing who helped Dortek to get their website and products ranking above every other competitor online. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. Vision We Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to UK CEO of Universal McCann (UM). What was your first ever job? I got a weekend job at Bally when I was 16. If you’ve spent any time in a shoe store recently, you’ll know the shoe is only the start of Read full story › Source: The Drum...
Read MoreBy Tom Goodwin We talk a lot about the pace of change in the world but, largely, we kid ourselves that we need to change to keep up and no industry has changed less and more begrudgingly than TV. In order to ‘modernise’ what we have seen is the TV industry has taken its content, stuck it on a server, and, well, that’s it. There’s no masking the obvious – It looks like it wishes it didn’t have to change. What else could they have done? Have any large TV companies embraced the world outside their own nation? Have any Read full story › Source: The Drum...
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