Posts made in May, 2019

on May 4, 2019

By Kyle O'Brien Facebook continued its new communications strategy of attempting to highlight its ability to connect the world during its recent D8 event led by founder Mark Zuckerberg. ‘The Zuck’ talked about how the platform has become a place to connect with neighbors, colleagues and people around the world who share common interests. Facebook Groups was noted as a central spot for those connections, with more than 400 million people already belonging to a group that they find meaningful. With a refreshed look to the site, the social platform is highlighting its Groups feature to help people better engage. This was one of Read full story › Source: The Drum...

on May 4, 2019

By Ginger Conlon Along with the numerous announcements YouTube made during its Brandcast this month, the media platform took advantage of Radio City Music Hall’s expansive stage to integrate live performances from its talent lineup to emphasize how its content keeps viewers connected to culture. “YouTube Creators are the cutting edge of culture, creating entirely new genres we could have never imagined beforehand and diversifying our perspectives in the process,” YouTube chief executive Susan Wojcicki said. Those creators are helping YouTube to draw the audiences that attract advertisers, even as the platform battles against misuse and brand safety issues. Read full story › Source: The Drum...

on May 3, 2019

By Ginger Conlon GroupM’s global data and measurement-driven media agency Essence has named Kyoko Matsushita the company’s first global chief client officer. Matsushita currently serves as Essence’s APAC chief executive officer. She will continue to oversee the region as she transitions to her new global role. Matsushita will oversee the growth of Essence’s Global Client Services Practice, which includes collaborating on new business initiatives and ensuring the quality of the agency’s work. She will join the agency’s global leadership team, which includes global chief executive Christian Juhl, Global chief operating officer Steve Williams, global chief talent officer Jennifer Remling, global chief strategy officer Damian Blackden, and Read full story › Source: The Drum...

on May 3, 2019

By Ginger Conlon “We’re using every tool in the toolbox to amplify our message and sell more trucks,” John Walsh, Mack Trucks’ vice-president of global marketing, said during a fireside chat at Oracle’s Modern Customer Experience conference. Those tools include some very B2C-like influencer and video marketing strategies, which Walsh balances with more traditional partner marketing. Only a year into Mack Trucks’ digital marketing journey, Walsh is enthusiastic about the results the company is seeing so far. “It’s exciting to be a part of this brand. Growing up in the Northeast, every truck was a ‘Mack truck,’ like every tissue is a Read full story › Source: The Drum...

on May 3, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting The Finishing Post Design & Marketing Consultants who helped St Peter’s Brewery with their new Crafted Range. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. St Peter’s Read full story › Source: The Drum...