Posts made in May, 2019

on May 3, 2019

By The Drum Recommends The Drum Recommends: Commended is highlighting Cantarus who helped the IOD with their digital presence. In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship. Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise. The Challenge Bring the IOD’s digital presence closer to their prestigious image. The Read full story › Source: The Drum...

on May 2, 2019

By Charlotte McEleny HSBC World Rugby Sevens Series tours around the world but with most people only able to see one event a year, if any, the competition is partnering with Capgemini to look at new digital ways of getting closer to fans. The aim of the partnership was for Capgemini to look at technology, such as machine learning, AI and data science and create new digital products. Virginie Regis, chief marketing and communications officer at Capgemini, says that previously, Capgemini sponsored rugby in a more traditional form, by sponsoring more local clubs but it wanted to take a more global approach, Read full story › Source: The Drum...

on May 2, 2019

By Shawn Lim National Geographic has created Make Good, a platform aimed at addressing humanitarian, societal and environmental challenges through innovation. The platform, created with the help of R/GA Australia, is initially being launched as an intensive, three-day innovation lab dedicated to the problem of ocean pollution from single-use plastic, which contributes over 75% of marine debris. It aims to unearth and develop early-stage ideas that either reduce plastic consumption through behavioural change; revive coastlines by removing plastic waste or keeping it out of oceans; or redesign existing products and services to be plastic-free. The innovation lab will be run during the 2019 Semi Read full story › Source: The Drum...

on May 2, 2019

By Shawn Lim Red Bull has released a campaign in Vietnam that showcases a passionate climber who defied the odds by pushing his bodies limits to explore the world’s toughest terrains. The protagonist of the campaign film is Hoang Le Giang, an office worker and an adventurous dreamer who is born with asthma and recently discovered that he has congenital heart disease. However, that does not stop him in his conquest to conquer one of the world’s seven highest summits. The film, created by VMLY&R Ho Chi Minh with the help of Noah Conopask, a director at Sweetshop, depicts Hoang’s journey as a young boy Read full story › Source: The Drum...

on May 1, 2019

By John Glenday BrewDog has taken its unorthodox approach to marketing all the way to Brazil, revealing that it hacked Waze GPS software to alert Carnival motorists to the dangers of drink driving. ‘Throw Back Crash’, created by Leo Burnett, warned drivers of the inherent risks of alcohol in a novel manner by mapping 50 previous crashes linked to intoxication which were reported as recent accidents on Waze, complete with a blunt message not to mix alcohol and driving. Érica Rocha, marketing manager of BrewDog São Paulo added: “We are passionate about two important things: people and Read full story › Source: The Drum...