By Shawn Lim Apple has teamed up with South Korean singer-songwriter Kwon Hyuk, whose stage name is Dean, to create an iPhone Memoji music video. The video, created live on stage during the Seoul Jazz Festival, combines music video elements like vintage and immersive, with Dean’s R&B music style. Apple hopes this execution will encourage iPhone users to use Memoji to personalize their own avatar for personalization and creativity. The campaign was launched on TV during the live broadcast of the Seoul Jazz Festival. An animated film starring South Korean rapper, Ravi and an animated digital OOH was also played during the breaks. <div contenteditable="false" entity-bundle="creative_showcase" Read full story › Source: The Drum...
Read MoreBy Andrew Blustein Looking to capture more mobile gaming dollars, Facebook is bringing interactive playable ads to its Audience Network. Facebook brought the ad formats, which allow users trial a “lite” version of a mobile game, to its news feed in August. The social giant said that people who installed an app after testing it in a playable ad were 60% more likely to actually open their new mobile game, compared to installations from non-playable ads. To continue this momentum, Facebook is making playable ads available in both rewarded video and interstitial formats through Audience Network. Facebook is also introducing new measurement tools for Read full story › Source: The Drum...
Read MoreBy Taylor Dua The National Institute of Young Deaf People (INJS), in collaboration with Marcel Paris and Publicis, has released the ‘DEAF’ album: a totally silent, streamable Spotify record that finances a project designed to give deaf people the gift of music. Loading… With the help of 27-year-old sound engineer Damien Quintard, who is also the founder of The Mono Company and Sound X and has a background in sound science and physics, INJS has been conducting research on the ways in which deaf people can pick up sound frequencies through vibration. “Ultimately, the goal is to Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The deadline for The Drum PR Awards is fast approaching. Whether you are an individual, agency, brand or organisation producing effective PR executions, why not show our panel of industry experts your amazing work. The inaugural year’s judging panel includes L’Oréal, Dentsu Aegis Network, Unilever, GSK, Diageo, Microsoft, Sony, Aura PR, WE Red Bridge, Jolibee and Go Daddy. Meet the following seven members of the judging panel. DiageoMichelle Lavipourglobal corporate PR managerLavipour is the global leader for Diageo in beverage alcohol with 200 brands operating in 180 countries. In her role, she leads corporate storytelling globally across Read full story › Source: The Drum...
Read MoreBy John Glenday CNN is poised to lay off at least a dozen London-based employees after revealing annual losses of £8m to staff at a town hall meeting last night, chaired by president Jeff Zucker. According to The Guardian, the decision caught many off guard with Zucker flying to London to deliver the decision in person. As a result, the volume of London-produced material broadcast on CNN International will be reduced by 90 minutes per day, to be replaced by simulcasts taken from the home CNN network in the US as well as more repeats and material sourced from its Read full story › Source: The Drum...
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