By Charlotte McEleny Flipkart launched a brand film during the recent Indian elections and it chose to use the film to hide a series of references that pay homage to India’s constitution. The ad used graffiti on the wall and bike number plates as ways to reference important dates and happenings that celebrate key moments in the world’s biggest democracy’s recent past. The ad is part of a series of ads from the e-commerce giant that gets under the skin of important topics in the lives of Indian people. Apuarv Sethi, senior director of marketing at Flipkart, told the Drum the brand’s Read full story › Source: The Drum...
Read MoreBy Shawn Lim China has arrested a group of 20 people that are suspected of creating a live streaming app to broadcast pornography. 18 suspects were arrested in the city of Macheng in Hubei province, while two others were arrested in Philippines for creating a platform called Huahua, which garnered more than 900,000 registered users and helped the group earn RMB 16 million (US$2.3m). The Macheng police had been investigating the group for over a year, according to The South China Morning Post, after receiving a tip-off that users were being asked to download Huahua in chat groups on Chinese messaging app QQ through QR Read full story › Source: The Drum...
Read MoreBy Michael Feeley In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to the UK chief executive of McCann Worldgroup, Mark Lund. What was your first ever job? I was a graduate trainee at Lintas – the agency that morphed, eventually, into Mullen Lowe. It was the only job in advertising I was offered and Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien As the summer blockbuster scene heats up, AT&T is paying tribute to two of cinema’s most enduring genres — westerns and children’s movies — in the most humorous way possible. The movie mashup is part of AT&T’s ‘More For Your Thing’ cinema campaign. The 90-second film, ‘Train,’ combines elements from westerns and family films to let viewers know they can get movies and more with AT&T unlimited plans. The film tells the tale of a Wild West train heist in two distinct parts. The first shows a train heist. As a locomotive steams down the tracks, a grizzled band of Read full story › Source: The Drum...
Read MoreBy Katie Deighton Lyft has jettisoned the role of chief marketing officer following the departure of incumbent Joy Howard, who has left the business after eight months in the job. Howard, who was previously the chief marketing officer of Sonos, has left for a job promoting digital rights, according to a company statement. Lyft has since split the chief marketing officer job between two roles: a vice-president of marketing operations and a vice-president of brand. Both will report directly into co-founder and president John Zimmer, who company sources say is taking an active role in shaping the brand. Heather Freeland, formerly Facebook’s head Read full story › Source: The Drum...
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