Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Ads We Like: AT&T mashes up westerns and kids’ movies in latest cinema campaign

on May 24, 2019 | 0 comments

By Kyle O'Brien

As the summer blockbuster scene heats up, AT&T is paying tribute to two of cinema’s most enduring genres — westerns and children’s movies — in the most humorous way possible.

The movie mashup is part of AT&T’s ‘More For Your Thing’ cinema campaign. The 90-second film, ‘Train,’ combines elements from westerns and family films to let viewers know they can get movies and more with AT&T unlimited plans.

The film tells the tale of a Wild West train heist in two distinct parts. The first shows a train heist. As a locomotive steams down the tracks, a grizzled band of Read full story ›

Source: The Drum