Posts made in May, 2019

on May 23, 2019

By Stephen Lepitak Location-based tech business GroundTruth has confirmed the closure of its UK presence in the wake of the introduction of GDPR over a year ago in Europe. GroundTruth operates a third-party data model. The introduction of GDPR regulations across the EU has subsequently hampered its offer, despite the GDPR-dedicated page of the company’s homepage declaring ‘We’re GDPR ready’. The company has chosen to relocate its European operations into its offices in Germany, although it continued to list its UK presence on its website at the time of writing. EMEA general manager Theo Theodorou, who is also still listed Read full story › Source: The Drum...

on May 22, 2019

By John McCarthy The Daily Mirror has invited teens into its newsroom in an editorial play that has also piqued the interests of advertisers. Alison Phillips, editor of The Daily Mirror, discussed the campaign and her newfound working relationship with the Reach marketing team under chief marketing officer and WPP alumnus Jo Bacon. Mirror NextGen saw 20 inquisitive youths take editorial control of the Mirror newspaper, social and website for a day (22 May). This includes 16-year-old Labour activist Amelia McDowell who delivered an “eloquent” verdict on the “huge generational” effects of Brexit on Question Time recently. Auto brand Read full story › Source: The Drum...

on May 22, 2019

By Danielle Gibson It’s been almost a year since the adoption of the General Data Protection Regulation (GDPR) but there are still various issues and questions out there. The issues facing data collection and processing continue to grow in complexity, especially post GDPR. Ahead of The Drum’s Programmatic Punch New York, executive vice president of Americas at Smart Ad Server, Joseph Lospalluto, discusses the problems businesses face and how they can attempt to solve them. Implementation of GDPR seems like a lifetime ago. What’s happened since May 2018 and is there anything else that businesses should look out for? GDPR is indeed Read full story › Source: The Drum...

on May 22, 2019

By Rebecca Stewart Gleam Futures – the online talent agency that launched Zoella to fame – is opening its own brand consultancy to provide brands with a “single route” to creating and delivering influencer campaigns. Dubbed Gleam Solutions, the new arm is a full-scale agency that will give brands access to to a team that can help with strategy, creative, talent selection, influencer vetting, campaign delivery, distribution and reporting, giving access to its roster of influencer talent where appropriate. Having opened its doors in 2010, the business believes it is well placed to help marketers navigate the increasingly complex Read full story › Source: The Drum...

on May 21, 2019

By John Glenday WH Smith has found a new group chief executive in the form of Carl Cowling, who will succeed his predecessor Stephen Clarke who has helmed the business for the past six years. Clarke has previously signalled his intent to quit on 31 October 2019, sparking a period of succession planning at the stationery business, which has now asked Cowling to assume the mantle from 1 November. Cowling was elevated to the WH Smith board in February of this year and currently serves as managing director of the chain’s high street business, having cut his teeth as managing director of the Read full story › Source: The Drum...