By Danielle Long The spirit and kindness of Hawaiian people is the focus of a brand campaign by Hawaiian Airlines, which aims to attract Australians and New Zealanders to the islands. The ‘Return to Aloha’ campaign forms the first stage of a brand platform, to promote its unique hospitality and inspire people to visit the country. It is the first work from the airlines’ agency whiteGREY since winning the business last year. The campaign aims to showcase the airline’s service as well as the beauty of the destination and its culture in a bid to encourage Aussies and Kiwis to book a trip. Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Connected TV (CTV) is thriving. In the US, digital video ad spend is estimated to reach $58.39bn by 2023, a report by eMarketer suggests. CTV allows for more cross-platform data and better targeting opportunities, resulting in higher conversion for marketers. Ahead of his appearance at The Drum’s Programmatic Punch US, Telaria’s chief executive officer Mark Zagorski discusses the future of connected TV with The Drum. It has been an interesting time in the CTV space since its inception. How will 2019 and beyond push the opportunities even further for brands to effectively target consumers across TV? CTV is integral Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Google is tightening up its abortion search ads policy, saying it will now require businesses that want to run ads at the top of search results relating to queries about terminations to seek certification first. In a bid to stop deceptive advertising and the spread of misinformation, the search giant will now ask businesses to indicate whether they do or don’t provide abortions. Advertisers will then be certified into one of these two categories and ads will be signposted with full disclosures – making it easier for women to see a company’s agenda before clicking on a link. This means clinics known Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Google is tightening up its abortion search ads policy, saying it will now require businesses that want to run ads at the top of search results relating to queries about terminations to seek certification first. In a bid to stop deceptive advertising and the spread of misinformation, the search giant will now ask businesses to indicate whether they do or don’t provide abortions. Advertisers will then be certified into one of these two categories and ads will be signposted with full disclosures – making it easier for women to see a company’s agenda before clicking on a link. This means clinics known Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to Future Factor founder, Kerrie Finch. What was your first ever job? Child labour? I started cleaning the silver in an antique shop aged twelve. The owner was a friend of my parents, fellow antiques traders. First job with a pay packet? In the local Read full story › Source: The Drum...
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