Posts made in June, 2019

on Jun 28, 2019

By Katie Deighton Procter & Gamble’s record for supporting the LGBTQ+ community is near-immaculate in its consistency. But how does such a large multinational built on such a liberal brand purpose handle the hypocrisy of operating in countries where being gay leads to ostracization, incarceration and death? P&G’s LGBTQ+ community and allies will be out in force at New York City’s World Pride celebrations on Sunday (30 June), alongside some 144 other brands, media titles, charities and activist groups. The annual march, which this year marks 50 years since the city’s Stonewall riots, has become somewhat of a corporate-palooza: brand managers from Pepsi to Read full story › Source: The Drum...

on Jun 28, 2019

By Kyle O'Brien If you were watching TV on the west coast in the 70s and 80s, you saw Rainier Beer ads featuring larger-than-life ‘wild’ Rainiers – essentially beer bottles and cans on legs – roaming the Pacific Northwest wilderness: their natural habitat, according to advertising legend. Today, creative agency DNA has brought back the mystical beings with a call to action to ‘Rewild the Rainiers.’ Now those wild Rainiers have been tamed, and are roaming among the people, gyms, streets and offices of urban dwellers. The new campaign encourages beer drinkers to ‘rewild’ their Rainiers back to their natural habitat – out in Read full story › Source: The Drum...

on Jun 28, 2019

By John Glenday Ocean Outdoor has secured the rights to live-stream the Wimbledon Championships this July, including a live broadcast of both finals, in a partnership deal with The All England Lawn Tennis Club and BBC Sport. The deal will see Ocean air both the men’s and women’s singles finals on wi-fi enabled screens at specially built ‘fan zones’ within Westfield Stratford City and Westfield London Square, supported by a UK-wide diet of daily highlights and real-time scores, all of which will be sponsored by Jaguar Land Rover. Ocean’s head of content and sponsorship, Kevin Henry, said Read full story › Source: The Drum...

on Jun 28, 2019

By Danielle Gibson Everyone claims to ‘do social media’ but the experts know that it takes so much more in the way of creativity, innovation and smart planning, to get results. The Drum Social Buzz Awards were created to celebrate those who are pushing boundaries and cleverly using social as part of the overall marketing mix. With the awards now looking for its 2019 winners, The Drum looks back on those who really raised the bar in 2018. Limepictures and Hollyoaks: #DontFilterFeelings To tackle mental health problems and educate the UK audiences, Lime Pictures and Hollyoaks produced the ongoing online campaign, #DontFilterFeelings using Snapchat, Facebook Messenger Read full story › Source: The Drum...

on Jun 28, 2019

By James Murphy As the Mediterranean sun sets on Cannes Lions for another year, our industry can look back at the 2019 edition of the world’s greatest festival of creativity with a sense of achievement, tinged with an acknowledgement that – with Brexit approaching – we face ever stiffer competition from around the world to remain the world’s leading global advertising hub. However, it was reported that a somewhat alarming slump took place, with our agencies’ awards haul down 24% year-on-year. UK advertising thinktank, Credos, has been running the rule over the Lions awards data. The number of Lions trophies UK businesses won, at 90, Read full story › Source: The Drum...