Posts made in June, 2019

on Jun 11, 2019

By Jennifer Faull L’Oréal’s chief marketing officer for Western Europe, Stephane Berube, media director Gayle Noah and Essence’s global head of business planning, Sarah Walker, take The Drum behind the scenes on how the agency won one of the most contested media pitches of 2019. The WPP agency’s win of the £106m media account late last Friday (7 June) was a surprise. Essence triumphed over sister shop Wavemaker, the incumbent. It was also the first time L’Oréal, globally, had signed a contract with a ‘digitally native agency’ to handle a media brief of this size. In a statement issued at the time, the brand revealed Read full story › Source: The Drum...

on Jun 11, 2019

By Charlotte McEleny Audi, Renault and Honda have announced a partnership with Alibaba A.I. Labs, an AI research division of Alibaba Group, around driving automation and smart mobility in its cars. The agreement, announced at CES in Shanghai this week, will see the car brands adding Tmall Genie Auto technology into its cars, so that people can use voice technology to complete tasks while driving. H.W. Vassen, senior director of digitalization and NEV development at Audi China, said: “We aim to extend in-car voice assistant services according to the demands and needs of our Chinese customers. To Read full story › Source: The Drum...

on Jun 10, 2019

By John Glenday The proportion of our lives allocated to mobile internet consumption has risen to 800 hours per year or the equivalent of 33 days per year, according to a new survey of our changing browsing habits. The startling statistic is presented in Zenith Media’s Consumption Forecasts which estimates that by 2021 the equivalent figure will rise still further to 930 hours as our voracious mobile appetites show no sign of slowing. Since 2015 the annual forecast has captured changing consumption, rising from a base of between 80 and 130 minutes per day at an average growth rate of 13% Read full story › Source: The Drum...

on Jun 10, 2019

By Olivia Atkins The best kind of data-driven marketing is based on unique human insight. Data lies at the heart of most marketer’s decisions but often, it can be difficult to know which insights are most important for meeting brand objectives and ensuring that internal communications match a brand’s messaging. The Drum, in partnership with Salesforce company Datorama, will host a DrumCast in which marketers can learn how to compile compelling data strategies and create clever combinations of creativity and data in solving key challenges, that provide strong marketing results and drive performance. Understanding data performance can help marketers to work out a campaign’s success and Read full story › Source: The Drum...

on Jun 10, 2019

By Kyle O'Brien Welcome to The Drum’s Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. Make sure to vote for your favourite campaign by clicking on the stars. For project information, credits and more, click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world. For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative. <div contenteditable="false" Read full story › Source: The Drum...