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‘A model fit for 2023’: L’Oréal's CMO on how Essence won its media business

on Jun 11, 2019 | 0 comments

By Jennifer Faull

L’Oréal’s chief marketing officer for Western Europe, Stephane Berube, media director Gayle Noah and Essence’s global head of business planning, Sarah Walker, take The Drum behind the scenes on how the agency won one of the most contested media pitches of 2019.

The WPP agency’s win of the £106m media account late last Friday (7 June) was a surprise. Essence triumphed over sister shop Wavemaker, the incumbent. It was also the first time L’Oréal, globally, had signed a contract with a ‘digitally native agency’ to handle a media brief of this size.

In a statement issued at the time, the brand revealed Read full story ›

Source: The Drum