By Shawn Lim Singapore-based telco Singtel is finding ways to eke out more value from its adtech business Amobee after its latest full-year financial results revealed the platform posted $42m (US $31m) in losses. Amobee had gone on an acquisition spree in the last couple of years, snapping up the fellow adtech Videology in May 2018, after the latter filed for chapter 11 bankruptcy protection, in a deal reported to be worth around $45m. Just a year earlier, Amobee had bought data management platform Turn for a deal worth an enterprise value of US $310m to boost Read full story › Source: The Drum...
Read MoreBy John Glenday Inskin Media has been named as a global advertising partner with Formula1 which will see it develop non-intrusive web ads for Formula1.comn using its Pageskin format. Launching in the UK initially, the Pageskins will subsequently roll-out across other global markets including Australia, Singapore and the United States, providing a valuable additional revenue stream for the motorsport organisation. Alex Barstow, head of UK publishers at Inskin Media said: “We pride ourselves on working with the world’s best publishers and F1 is no exception. This is a hugely exciting partnership which ultimately provides a powerful platform for advertisers Read full story › Source: The Drum...
Read MoreBy Graeme Murray This week, Adidas lost the exclusive rights to one of its three stripes logos, after its EU trademark registration was declared invalid by the European General Court. The three-stripe branding – whether on trainers or hoodies – has, for decades, been synonymous with the sportswear company. However, Adidas has been in a long running battle with Belgian company Shoe Branding Europe concerning the validity of its three stripes trademark. After Shoe Branding Europe applied to cancel the registration at the EUIPO, Adidas was unable to prove that the mark registered was sufficiently distinctive. The decision from the General Court reminds Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Back for its second year, The Drum Advertising Awards are here to give creativity and advertising the recognition it deserves, looking for the best of the best in the industry and identifying creative and innovative work. In 2018, Ladbible, Libresse/Bodyform, Habito and Lionsgate were among the many well-deserved winners. Editor of The Drum’s Creative Works, Kyle O’Brien tells us what he liked about these innovative campaigns. AMVBBDO and Libresse/Bodyform: Bloodnormal One of 2018’s most talked about campaigns was Bloodnormal, winning various awards, including the Grand Prix at The Drum Advertising Awards. Bodyform and its Scandinavian equivalent, Libresse released a stylised film reworking Read full story › Source: The Drum...
Read MoreBy Nick Ellis Halo is celebrating its birthday. It is 15 years old. So we’re spending a year celebrating. But the party has to start small and build to a crescendo and for us, that first step starts with a new look. A subtle release of a brand reimagined, redesigned and refocused. But, as we constantly tell clients, design is the last thing we do. And if a rebrand isn’t strategically significant, then it’s nothing more than fresh paint. As an agency that believes in narrative driven, commercial creativity, the latest Halo aesthetic is just the tip of the Wacom pen. Start Read full story › Source: The Drum...
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