Posts made in June, 2019

on Jun 13, 2019

By Phil Townend It’s a tense time for publishers. On average, desktop traffic is declining in favour of mobile. Using the US as an example, 63% of online traffic comes from smartphones and tablets, which means that desktop display traffic, currently sold via a direct sales team and SSPs is also declining. On the face of it, that might not sound like a big deal. It’s not like people are giving up the internet, they’re just consuming more content on their phones. So what’s the problem? The problem is that the online advertising landscape is changing. Recent headlines made by Apple about Read full story › Source: The Drum...

on Jun 12, 2019

By Shawn Lim Vietnam has urged brands to stop spending advertising dollars on YouTube, accusing the Google-owned platform of willingly carrying ‘anti-state propaganda’. The country’s Ministry of Information and Communication (MIC) called out brands like Samsung Electronics, Huawei Technologies, Yamaha Motors and Grab, for buying ads in videos containing “illegal and malicious content’. “Google was found to loosely manage its content, allowing users to buy ads directly from YouTube and Google without the involvement of domestic ad agents,” according to a statement put out by the MIC. “In the near future, the authorities will ask YouTube to identify Vietnamese channels, and only certified ones Read full story › Source: The Drum...

on Jun 12, 2019

By John Glenday Reckitt Benckiser has poached Pepsi chief commercial officer Laxman Narasimhan to serve as its new chief executive officer with a pledge to ‘transform’ the consumer goods giant. No stranger to high-profile roles Narasimhan currently serves as Pepsico’s global chief commercial officer, overseeing a digital transformation across the group. This success broad him to the attention of RB in its own search for an individual demonstrating leadership, a strategic and consumer focus and commitment to corporate responsibility. Chris Sinclair, chairman of the board, remarked: “Laxman has exceptional strategic capabilities and consumer insight with a proven track record in developing Read full story › Source: The Drum...

on Jun 12, 2019

By Charlotte McEleny Magnum has launched its Magnum Beauty Store concept in Shanghai, partnering with Benefit on an experiential pop-up that fuses ice cream and beauty services. The event, which took over part of the Réel Mall in Shanghai, aimed to introduce Magnum’s premium ice cream range, specifically its Double Raspberry flavour, under the theme of ‘release your beast’ with Magnum introducing four ‘beasts’, a lion, polar bear, leopard and tiger. The concept of ‘release the beast’ and partnering with non-FMCG brands is not new to Magnum. The brand has also already partnered with high fashions brands, such as Moschino, in Read full story › Source: The Drum...

on Jun 11, 2019

By Charlotte McEleny Alibaba founder Jack Ma and Belinda Gates, co-chair of the Bill and Melinda Gates Foundation, led a UN panel and the release of a report into ‘digital cooperation’ that aims to make sure the benefits of digital development reaches all. The panel and report is the work of the UN and key business leaders, in order to call on governments to make sure that digital development benefits all, arguing that this needs to happen with broad participation from stakeholders, including businesses, civil society, academics and technologists. According to an Alizilla report on the talk, the Read full story › Source: The Drum...