Posts made in September, 2019

on Sep 23, 2019

By John Glenday Corona beer has hit upon a novel use for waste plastic after curating a one-of-a-kind art exhibition which reproduces Old Masters in the medium of plastic. Ditching a paintbrush, activist artist Eduardo Srur instead went fishing among some of Brazil’s biggest city rivers to amass a stockpile of discarded plastic bags which were then reconstituted as an unconventional outdoor art gallery. Conceived by Soko Agency the initiative saw a variety of iconic artworks adapted including Leonardo da Vinci’s “Monalisa”; Edvard Munch’s “The Scream” and (most appropriately) Hokusai’s “The Great Wave of Kanagawa”. Bruna Buás, Corona’s marketing director, said: “Sao Read full story › Source: The Drum...

on Sep 21, 2019

By Stephen Lepitak Every year Advertising Week comes to New York and draws focus on one of the world’s most exciting business sectors, bring show business glamour to the city that never sleeps in the process. Hollywood names will be present as ever, including Oscar winner Gwyneth Paltrow, Jesse Eisenberg and Orange is the New Black’s Laverne Cox all on the roll call for speakers with over 350 events taking place across the four days at the AMX Cinema in Lincoln Square. But it’s the advertising sector itself and the insights that can be taken away from attending the week, so from the Read full story › Source: The Drum...

on Sep 20, 2019

By The Drum Following the decision by membership body Isba to shutter its intermediary service for its brand members seeking agency partners, The Drum Consulting chief Steve Antoniewicz has welcomed the move. In response to the decision by Isba, taken just a year after the departure of Debbie Morrison to Ebiquity, Antoniewicz described it as ‘sensible’ for the organisation to focus its energy elsewhere to service members. “This has been on the cards for a while,” he commented. “Isba is rightly refocusing on serving it’s members and advertisers in other ways and they can provide much needed representation for Read full story › Source: The Drum...

on Sep 20, 2019

By Stephen Lepitak Each week, The Drum talks to a range of media and marketing professionals about their roles, but rarely do they get a chance to show who they are and what drives them as people. The Drum’s 10 Questions series attempts to offer a little more insight into those personalities. Answering the questions this week is world-famous photographer, agency founder, and The Drum magazine guest editor, Rankin. What was your first-ever job? Weird one, for one of my first jobs I delivered wholesale meat in the St Albans area. It’s strange as I’d literally just tried to be Read full story › Source: The Drum...

on Sep 20, 2019

By Rebecca Stewart The Drum has unveiled this week’s instalment of its online video series The Drum Show, which look at the big talking points in media and marketing from the past seven days. This latest episode is hosted by The Drum’s senior reporter Rebecca Stewart, who was joined by Will Skeaping from Extinction Rebellion; The Good Agency’s Reuben Turner; Ben Essen, chief strategy officer at Iris; and Harriet Kingaby from Media Bounty, who is also co-chair of the Conscious Advertising Network. Up for discussion was whether marketing can change the world —​ especially when it comes to solving the climate emergency. Skeaping, who briefly Read full story › Source: The Drum...