By Taruka Srivastav Dubai is hoping to increase tourist traffic from China by using an emoticon popular in China called “Tuzki”. The campaign, created by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Turner Asia Pacific, will feature “Tuzki” in a series of short digital clips highlighting key points of interest and experiences. People will also be invited to follow Tuzki’s journey on DubaiTourism.cn, Weibo and WeChat, where they can ‘virtually’ play with Tuzki in Dubai for the chance to win one of four ultimate holiday packages. Dubai is also keen to inspire Chinese people to book a Dubai holiday during Read full story › Source: The Drum...
Read MoreBy John Glenday New York Magazine (NYM) is backing up its Big Apple coverage with a big app to suit after collaborating with app development specialists Mazz to overhaul its mobile presence. The fruits of this collaboration have now been revealed in the form of a fully revamped mobile app which now allows it to process, curate, publish and monetise its content, all delivered in just two months. Daniel Hallac, NYM chief product officer, remarked: “The speed to implementation of each application was something that made a difference for us, given that we work with large media properties. We chose MAZ Read full story › Source: The Drum...
Read MoreBy Darren Woolley It is fair to say that in the past two decades of being a consultant I have seen hundreds, if not a thousand or more agency credentials pitches, from presenting credentials to chemistry sessions to the full-blown agency pitch to win that multimillion-dollar account. I was also for many years on the agency side of the table pitching my work as a creative to clients and potential clients. I know the hours of time and the money that goes into the agency credentials presentation and it is a cliche to say that I wish I knew then what I know Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak In recent years there has been a trend by broadcasters to move towards the use of animation to promote major sporting tournaments and the same has been true of ITV as it pushes its coverage of the forthcoming Rugby World Cup, set to take in Japan. The BBC used embroidered graphics to create a tapestry for the Football tournament in 2018 while Pepsi’s half-time campaign as part of its sponsorship of the NFL has also aimed to blend animation with live-action. In the UK, the last few weeks have seen the commercial broadcaster air its ‘Rise of Read full story › Source: The Drum...
Read MoreBy John Glenday Etsy, the e-commerce platform focussed exclusively on handmade, vintage and craft supplies, has launched its first-ever holiday campaign in the form of ‘Here’s to the Givers’. Launching with a Halloween theme the twin-phase campaign will initially offer a variety of items geared toward trick or treaters before morphing into the second phase of activity featuring Christmas-themed décor, traditions and gifting moments. In a blog post, Etsy chief marketing officer Ryan Scott wrote: “The holidays are such a special time to bring the magic of traditions to life. In a world where our everyday lives are becoming Read full story › Source: The Drum...
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