In recent years there has been a trend by broadcasters to move towards the use of animation to promote major sporting tournaments and the same has been true of ITV as it pushes its coverage of the forthcoming Rugby World Cup, set to take in Japan. The BBC used embroidered graphics to create a tapestry for the Football tournament in 2018 while Pepsi’s half-time campaign as part of its sponsorship of the NFL has also aimed to blend animation with live-action.
In the UK, the last few weeks have seen the commercial broadcaster air its ‘Rise of Read full story ›
Source: The Drum
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