By John Glenday A £2m advertising campaign supporting a cannabis oil-infused rum brand has been banned by the Advertising Standards Authority following a complaint from the Scottish government that it likened the drink to an illicit drug. Dead Man’s Fingers launched on a high earlier this year thanks to its signature ingredient of natural hemp and CBD (cannabidiol), both legal ingredients found within the cannabis plant. The Cornish brand promoted its edgy claim to fame with an image of a skull puffing a joint complete with a hat embossed with a cannabis leaf print and was supported Read full story › Source: The Drum...
Read MoreBy The Drum “It’s the greatest period of change the car has seen since it was invented.” That’s how no less an authority than James May summarizes the current state of the automotive industry. And that’s why we’ve let May – along with fellow founder of automotive online community platform DriveTribe and co-host of The Grand Tour, Richard Hammond – take the wheel of The Drum for our most recent issue. With driverless cars on the horizon, electric vehicles growing in popularity and tech startups disrupting decades-old marques, the automotive industry is finding itself at a crossroads. Now it not only has to question what cars Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Commerce Company Boku has joined forces with Gojek’s digital payment platform GoPay to expand mobile payments across Indonesia. As part of the partnership, Boku’s merchant customers in Indonesia will be able to introduce GoPay as an additional payment method. The partnership follows a research by management consultancy Redseer which states that Indonesia’s e-wallet market is set to be the fastest-growing fintech segment in the country, with projected growth from US$1.5bn in 2018 to US$25bn in 2023. Jon Prideaux, chief executive of Boku commented: “Boku’s mission is to make mobile transactions simpler, and this partnership with GoPay is a big step Read full story › Source: The Drum...
Read MoreBy Darren Woolley Just look at the headlines of the trade media and ask yourself “Do we have as an industry trust problem?” Trust deficit leaves half of marketers wanting complete control Trust or Bust Consumers’ Trust in Brands Has Fallen to a New Low Trust & Transparency Media agencies face a loss of trust Brand trust becoming essential Client-Agency Trust Erodes But I am confused as to what type of trust it is that agencies and the industry have lost. The reason is that in the face of this cataclysmic loss of trust it appears that clients all around the world continue to spend the bulk of their media Read full story › Source: The Drum...
Read MoreBy Stephan Loerke Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, chief executive at the World Federation of Advertisers (WFA). When an ad shows a man hitting a woman, it’s a disgrace. Last week, that’s exactly what Belgium fast-food brand Bicky Burger published on Facebook — creative that showed a man punching a woman in the face for handing him the wrong brand of burger. The comic-book-style image showed the man exclaiming: ‘Seriously, a fake Bicky?’. Though it’s since been removed, Bicky’s owner, Goodlife Foods, and the agency Read full story › Source: The Drum...
Read More
Industry News