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What type of trust have we lost in media, marketing and advertising?

on Oct 15, 2019 | 0 comments

By Darren Woolley

Just look at the headlines of the trade media and ask yourself “Do we have as an industry trust problem?”

Trust deficit leaves half of marketers wanting complete control

Trust or Bust

Consumers’ Trust in Brands Has Fallen to a New Low

Trust & Transparency

Media agencies face a loss of trust

Brand trust becoming essential

Client-Agency Trust Erodes

But I am confused as to what type of trust it is that agencies and the industry have lost. The reason is that in the face of this cataclysmic loss of trust it appears that clients all around the world continue to spend the bulk of their media Read full story ›

Source: The Drum