Just look at the headlines of the trade media and ask yourself “Do we have as an industry trust problem?”
Trust deficit leaves half of marketers wanting complete control
Trust or Bust
Consumers’ Trust in Brands Has Fallen to a New Low
Trust & Transparency
Media agencies face a loss of trust
Brand trust becoming essential
Client-Agency Trust Erodes
But I am confused as to what type of trust it is that agencies and the industry have lost. The reason is that in the face of this cataclysmic loss of trust it appears that clients all around the world continue to spend the bulk of their media Read full story ›
Source: The Drum
Industry News